• A$150

• 6 jour(s) restant(s)

• 91 designs

• 52 designers

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Brief de Design de Logo

XERT is a premium athletic apparel brand that bridges the gap between high performance sportswear and everyday athletic lifestyle clothing. The brand is inspired by discipline, consistency, resilience and self improvement. While rooted in boxing and strength training culture, it is designed for anyone committed to becoming better every day.

I want a modern, premium and instantly recognisable logo that can sit alongside the world’s leading sportswear brands. The logo should look equally at home on hoodies, oversized tees, joggers, caps, jackets, shorts, compression wear, gym bags, shoes, water bottles, websites and social media.

The design should be clean, minimal and timeless rather than trendy. It should feel powerful without being aggressive and luxurious without appearing like a fashion house.

I’d like both:

* a strong XERT wordmark, and
* a standalone “X” icon that can be embroidered onto apparel or used as a small branding element.

The logo should remain highly recognisable even when embroidered small or printed in a single colour.

The overall feeling should communicate:

* Performance
* Precision
* Strength
* Movement
* Discipline
* Confidence
* Progress
* Everyday excellence

Avoid generic fitness logos, lightning bolts, dumbbells, boxing gloves, shields, wings or obvious sports clichés. I want something unique that could become an iconic global sportswear symbol.

Inspiration comes from brands such as Nike, Arc’teryx, Lululemon, Gymshark, Castore, ASICS and Adidas in terms of simplicity, memorability and versatility, but the logo must be completely original.

Texte du logo

XERT (all uppercase)

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Fichiers