• US$190

• 2 jour(s) restant(s)

• 22 designs

• 15 designers

---

Brief de Design Graphique

# Embers Coffee Cup Design Brief

## Project

Create a premium disposable coffee cup design for **Embers Bar & Grill at de Anza Desert Club** located in **Borrego Springs, California**.

LOGO IS ATTACHED

The design should reflect the feeling of a **modern desert retreat** that blends **mid-century modern design, vintage national park graphics, and upscale resort hospitality.** The cup should feel timeless, collectible, and instantly recognizable.

---

## Brand Personality

The cup should communicate:

* Warm and welcoming
* Authentic desert hospitality
* Mid-century modern elegance
* Adventure and exploration
* Quality handcrafted coffee
* Premium golf and resort lifestyle
* The original desert hideaway

Avoid designs that feel corporate, generic coffee shop, or overly rustic.

---

## Overall Style

Think of a blend of:

* Vintage National Park posters
* Palm Springs mid-century architecture
* Joshua Tree / Anza-Borrego aesthetic
* Clean Scandinavian layout
* Modern boutique coffee roasters
* Simple luxury

Use plenty of negative space with bold graphic elements.

---

## Color Palette

Primary colors should include:

* Warm white or cream
* Desert sand
* Charcoal black
* Rust
* Burnt orange
* Terracotta
* Sage green
* Desert olive
* Warm brown
* Muted gold accents

The design should also work as a one-color print for economical production if needed.

---

## Graphic Elements

Incorporate subtle illustrations inspired by the Borrego Springs desert, such as:

* Ocotillo
* Saguaro or barrel cactus
* Agave
* Desert mountains
* Flowing sand dunes
* Desert sun
* Stars / Dark Sky imagery
* Vintage compass or topographic elements
* Golf-inspired details used sparingly
* Campfire or ember-inspired textures

Graphics should feel artistic rather than cartoonish.

---

## Typography

Typography should be clean and premium.

Recommended style:

* Mid-century sans serif
* Vintage condensed lettering
* Simple modern serif accents

Avoid overly decorative fonts.

---

## Front of Cup

Front should prominently feature:

* Embers logo
* "de Anza Desert Club"
* "Borrego Springs, California"

The logo should remain the primary focal point.

---

## Back of Cup

Include:

* embersatdeanza.com
* Drink customization area:

* Decaf
* Shots
* Whole
* Skim
* Oat
* Half & Half
* Heavy Cream
* Custom
* Name line
* Cup size (12 oz, 16 oz, or 22 oz)
* "Caution: Hot Liquid"

Keep the customization area organized and easy for staff to mark.

---

## Sizes

Create coordinated artwork for:

* 12 oz
* 16 oz
* 22 oz

Artwork should maintain the same visual identity while scaling appropriately.

---

## Printing

Design should be production-friendly:

* Limited ink coverage
* Minimal gradients
* High contrast
* Easy registration
* Suitable for flexographic or offset cup printing

---

## Desired Customer Experience

The cup should feel like something guests want to photograph and keep. It should evoke memories of:

* Morning coffee before a round of golf
* Desert sunrise
* Weekend road trips
* National park adventures
* Relaxing on the clubhouse patio
* Premium resort hospitality

The goal is to create a cup that reinforces the Embers brand as a distinctive destination rather than just another coffee shop.

## Deliverables Requested

* Full-wrap cup artwork
* Front and back layouts
* 12 oz, 16 oz, and 22 oz production files
* CMYK and one-color versions
* Vector artwork (Adobe Illustrator)
* Print-ready PDF with bleed and dielines
* Color specifications and font references

---

Fichiers