Empower Church
Brief de Design de Logo
Empower Church Logo Design Brief
About Empower Church
Empower Church is a new non-denominational Christian church launching in Volusia County, Florida.
Our mission is:
"Empowering people to live the life God has for them."
We are a church committed to biblical teaching, authentic relationships, spiritual growth, and reaching people who may have never felt at home in church.
Our culture is warm, welcoming, confident, genuine, and full of hope.
Our Brand Personality
We want our visual identity to communicate:
Empowerment
Hope
Strength
Authenticity
Purpose
Warmth
Excellence
Simplicity
Timelessness
The logo should feel established—not trendy—and should still look great 20 years from now.
Design Style
We are looking for a clean, modern, premium logo.
Think:
Simple
Memorable
Elegant
Confident
Minimalist
We prefer subtle symbolism rather than obvious religious imagery.
Less is more.
Color Palette
Please design primarily using the following colors:
Primary
Red Velvet
#7B1E22
A rich, warm burgundy that communicates strength, warmth, confidence, sacrifice, and hope.
Secondary
Rich Gold
#C89B3C
Used sparingly as an accent to communicate value, purpose, and excellence.
Supporting Colors
Charcoal
#1A1A1A
Soft White
#F3EFE8
Stone Gray
#63666A
The logo should also work beautifully in:
All black
All white
One-color applications
Reverse (white on dark backgrounds)
Typography
Typography is extremely important.
We prefer fonts that feel:
Elegant
Premium
Clean
Timeless
Modern
We are open to:
Modern serif
Refined sans serif
Custom lettering
Please avoid fonts that feel:
Playful
Rustic
Cartoonish
Western
Overly futuristic
Distressed
Symbol Ideas
We are not asking for all of these, but these themes capture our vision.
Possible inspiration:
An abstract "E"
Upward movement
Growth
Transformation
A path
A doorway
A horizon
Light
Community
A subtle cross
A seed becoming something greater
Strength and stability
We appreciate symbolism that people discover over time rather than immediately recognize.
Please Avoid
Please avoid common church clichés such as:
Generic crosses
Steeples
Doves
Open Bibles
Praying hands
Globes
Stick figures
Clip-art style graphics
Busy illustrations
Logos that look AI-generated
Where the Logo Will Be Used
The logo must work well on:
Building signage
Website
Social media
Sermon graphics
Business cards
T-shirts
Hats
Coffee mugs
Stickers
Vehicle graphics
Stage screens
Mobile app
Printed materials
It should remain recognizable at very small sizes.
Deliverables
Please provide:
Primary logo
Horizontal version
Vertical version
Icon only
Black version
White version
Full-color version
AI
EPS
SVG
Transparent PNG
Creative Direction
We are not looking for a logo that simply looks like a church.
Instead, we want a distinctive brand mark that could become instantly recognizable on its own.
Think about logos that are memorable because of their simplicity:
Nike
Apple
Target
Airbnb
Our goal is to create a church logo that feels equally timeless and iconic. We are attaching a working logo that we have to give some context to what we are looking for, but we are wanting to see if DesignCrowd can come up with something better.
Texte du logo
Empower Church