• US$240

• 5 jour(s) restant(s)

• 105 designs

• 41 designers

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Brief de Design de Logo

DesignCrowd Brief — Meridian Shoutouts

Elevate our flagship logo from a strong start to professional branding

A NOTE FROM THE FOUNDER
I'll be upfront: I'm not a designer. Everything attached — logo, headers, footer — I created myself with AI tools, and I'm proud of it as a starting point. But I know the difference between a strong start and professional branding, and I'm building a real media business. That's why I'm here: I want a professional to take this foundation and elevate it — proper vector craft, real scalability, the finish only a designer brings. Treat the attached work as a detailed mood board, not a design to copy.

I'm ready to take direction from someone who does this for a living. I'll respect your expertise...

THE ASSIGNMENT: EVOLVE AND ELEVATE
We love our current direction — the arched badge, the water tower at golden hour, the heritage lettering, the warm night scene. However, we are not stuck on our current logo. If you see a way to meaningfully improve the direction while keeping its warmth and recognition, show us......we'll listen.

WHO WE ARE
Meridian Shoutouts is a hyperlocal newsletter serving Meridian, Idaho (pop. ~140,000): community good news, local events, people and business spotlights. Slogan: "You Matter Here."

It's the flagship of a family — Meridian Cravings (food & dining) and Happy Tail Shoutouts (pets & rescue) follow, with future city editions planned. You're not refining one logo; you're setting the standard for a growing family. (Winner gets first shot at the sibling logos.) Note: I will attach the rough drafts of the food logo and pet logo so you can see what I've been trying to put together for my three newsletters, but I am not asking for the graphics designer to create two additional logos for this contest, but I felt it was important for you to see the direction I've been moving in.)

Personality: a neighbor who's genuinely glad you're here. Idaho adventure spirit brought home to a friendly suburb — campfire warmth, national-park-badge heritage, golden-hour light, string lights at a community gathering. Premium but approachable; rooted, trustworthy, never slick, never cold. NOT: a tech brand, a coupon flyer, a corporate news outlet, or a mountain-town postcard.

Audience: Meridian families and local-business supporters, ~28–60, who love their town and open a warm weekly email over coffee.

MUST-KNOWS
The Idaho state shape is part of our identity.
Instant eliminations: rivers, bridges, or mountain scenery (that's Boise, not Meridian) · permanently off-limits: stock clipart or template badges, cold minimal tech marks.
Palette: Refer to the attached mood board (Meridian Navy #0A1D34, Evergreen #2E5E2F, Tower Gold #D4A32A, Sunset Amber #F28C28, ivory/white, charcoal). Thoughtful refinements welcome.

Notes from Founder:
Family extensibility would be greatly appreciated, but not required — the structure should adapt when the name, accent color, and imagery swap for the siblings. Even a rough sibling sketch would be nice. (Sibling logos include Meridian Cravings and Happy Tail Shoutouts)

HOW WE'LL RUN THIS
Payment is guaranteed — a winner WILL be chosen. Questions answered fast! If this goes well, we'd love to keep working with the winner on the sibling logos and beyond. No obligation either way — just an honest signal that there's a relationship here, not a one-off.

Attached: current logo, brand mood board, three section headers, advertiser footer.

Marché(s) Cible(s)

Audience: Meridian families and local-business supporters, ~28–60, who love their town and open a warm weekly email over coffee.

Secteur / Type d'entité

Local Media Company-Newsletter Publications

Texte du logo

MERIDIAN SHOUTOUTS

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• See Brief

Bien d'avoir

• See Brief

Ne doit pas comporter

• See Brief

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Fichiers

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