• US$150

• 2 jour(s) restant(s)

• 54 designs

• 38 designers

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Brief de Design de Logo

OIAMR Logo — Design Brief (Sample JPG uploaded - Make this better or similar better design). Designing a web application and cicle color with blue will become a CTA button colors in the application. Red and Green colors will be used for stock charts.

Product: OIAMR (Option Insights and Markets Research) — a financial market research and intelligence platform.
Goal: Refine and sharpen the existing logo into a clean, production-ready, professionally executed vector mark. Keep the core concept and composition; improve craft, precision, and scalability.
Attached reference: OIAMR Logo.jpeg (current raster version) and OIAMR-Logo-transparent.png (cropped, transparent background).


1. What the logo is

A circular emblem representing the two forces of the market — a bull (bullish/up) and a bear (bearish/down) — unified inside a single ring, with market-data motifs (trend arrows, a bar chart, and candlesticks) woven between them.

Symbolism to preserve:


Bull (left, green): upside, growth, optimism. Rendered charging/rising.
Bear (right, red): downside, caution, risk. Rendered turning down.
Green up-arrow / trend line: rising momentum, sweeping up and to the right.
Red down-arrow: falling momentum, sweeping down and to the right.
Bar chart (center-bottom): analytics and data.
Candlesticks (center): options/price action and trading.
Blue ring: the market/circle that contains it all; the brand's "frame."


The bull-and-bear pairing plus rising/falling arrows communicates balanced, two-sided market intelligence — exactly the product's positioning.


2. Current composition (for reference)


Format: Circular badge on a white field, enclosed by a thin blue ring.
Left half: low-poly (faceted, triangulated) green bull, facing right, mid-charge.
Right half: low-poly red bear, facing right, head down.
Center: a green line/arrow rising to the upper right; a red arrow descending to the lower right; a small cluster of red/green candlesticks; a green-to-red bar chart along the bottom.
Style: geometric "low-poly" polygonal shading with soft gradients within each facet.



3. Color palette (sampled from current art)

Please rebuild to a defined, consistent palette rather than the many gradient variations currently present.

ElementSuggested primaryRange seen todayBull / up (green)#2E9E4F (mid), highlight #7BD37A, shadow #0B6B23dark #005B0B → light #E5FFE4Bear / down (red)#C62828 (mid) with highlight #F06A5A, shadow #7A0E0Edark #6F0000 → light #FFD5D5Ring / brand blue#12508C (deeper than current)current mean #2472BD, dark #00205BBackgroundPure white #FFFFFF and a transparent version—

Notes:


The client requested the ring be a deeper, darker blue than the original. Target around #12508C–#0E4276. Keep it as a single flat brand blue (no gradient) for reproducibility.
Lock final greens, reds, and blue to specific HEX values and provide the matching CMYK and Pantone equivalents for print.



4. What to fix / sharpen (priority instructions)


Rebuild as true vector (SVG/AI). The current file is a raster with soft, slightly blurry edges. Redraw all shapes as clean vector paths so the mark is crisp at any size.
Crisp facet edges. Keep the low-poly style, but make every polygon edge clean and intentional. Remove muddiness, JPEG artifacts, and fuzzy transitions between facets.
Tidy the ring. Perfectly circular, even stroke weight all the way around, deeper brand blue, clean anti-aliased edge. Consider a subtle inner keyline only if it improves clarity.
Clarify the center overlap. The arrows, candlesticks, and bar chart currently crowd where the bull and bear meet. Re-space these so each element reads clearly and nothing looks accidental. Maintain a clear visual path for the green up-arrow and red down-arrow.
Balance the two animals. Ensure the bull and bear feel equal in visual weight and sit on a shared baseline/eye line so the composition is symmetrical and stable.
Consistent lighting. Apply one light direction across all facets (e.g., top-left) so highlights and shadows are coherent across bull, bear, arrows, and bars.
Optical centering. Center the artwork optically within the ring (not just mathematically) and leave even breathing room between the art and the ring.
Reduce color count. Consolidate the many green/red gradient steps into a controlled set of tints/shades per the palette above.



5. Deliverables

Master artwork


Layered vector source: .ai (or .svg) and an editable master.
Full-color logo on: (a) transparent background, (b) white background.


Variations


Full color (primary).
Monochrome / 1-color (single brand blue) for stamps, watermarks, faxable/1-color print.
Reversed / knockout (white version) for use on dark backgrounds.
Solid black and solid white versions.
Optional simplified/small-size mark — a cleaner, less-detailed version that still reads at 16–32 px (favicon, app icon). The full low-poly detail will not survive at tiny sizes, so a simplified variant is important.


File formats & sizes


Vector: SVG, PDF, EPS.
Raster PNG (transparent) at 2048, 1024, 512, 256, 128, 64, 32, 16 px.
Favicon .ico and a square app-icon version (with safe padding).
A social/profile version cropped to a circle.


Specs sheet


One-page style sheet listing final HEX / RGB / CMYK / Pantone values, clear-space rules, minimum sizes, and do's/don'ts.



6. Constraints & guidance


Keep the concept: circular badge, green bull + red bear, up/down arrows, chart/candlestick motifs, blue ring. Do not redesign from scratch — refine.
Must scale down cleanly. Test legibility at 32 px and 16 px; simplify the small-size variant as needed.
Must work on light and dark backgrounds (provide the reversed version).
No text is currently in the mark. If a wordmark ("OIAMR" and/or "Option Insights and Markets Research") is wanted alongside it, provide a lockup with recommended typeface, but keep the icon usable on its own.
Deliver everything with a transparent-background master so it drops cleanly onto any surface.



Reference color note for the designer: current sampled values — greens #005B0B→#E5FFE4, reds #6F0000→#FFD5D5, ring blue mean #2472BD (client wants this deepened toward #12508C). Please finalize exact brand values and document them.

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