Mises à jour

Need extra days to review

Need extra days to review

Need extra days to review

Need a couple of days before selecting a winner

Went on vacation/holiday

Went on vacation/holiday

Went on vacation/holiday

Went on vacation/holiday

Went on vacation/holiday

Project Brief — WSP Logo Design
Company Name
WSP — Wood Stone Plus
Tagline
Epoxy Solution

Company Overview
We need a professional logo design for WSP (Wood Stone Plus), a company specializing in premium epoxy flooring, polyaspartic coatings, and high-performance surface coating systems for residential and commercial spaces, with a strong focus on garages and premium flooring applications.

Logo Direction
We are looking for a logo that is minimalist, modern, sophisticated, and memorable.
The primary direction should explore a monogram or conceptual logo built around the initials “WSP.” We would like the letters to be creatively integrated into a unique symbol rather than simply placing the initials next to a generic icon.
The logo should have a strong visual identity that can eventually work as a recognizable standalone brand mark, even without the full company name.
We are particularly interested in clever visual concepts where two or more ideas are subtly combined into one symbol, such as the initials WSP being integrated with architectural geometry, flooring perspective, surface coatings, or a modern garage environment.

The preferred style is:
Minimalist
Monogram / Lettermark
Conceptual
Geometric
Clean and sophisticated
Modern industrial
Premium / luxury
Strong but not aggressive
Simple and highly recognizable
Flat vector design
Timeless rather than trendy

We prefer a clean and intelligent design over a highly detailed or decorative logo.
The logo should have enough simplicity to remain recognizable when used at very small sizes, but enough visual character to look impressive on large signs, vehicles, and garage doors.

Symbol / Icon Direction

A shield is not required,a paint roller is not required, we do not want the logo to look like a generic painting, construction, or home-improvement company. If a shield, roller, epoxy drop, garage, flooring lines, or similar element is incorporated, it should be done subtly and intelligently, preferably integrated into the WSP monogram or overall symbol rather than appearing as a separate generic icon.
For example, we would be interested in exploring concepts where:

The W subtly represents a premium flooring surface or architectural perspective.
The WSP initials are merged into a geometric symbol.
Negative space creates a subtle garage, floor, or architectural reference.
A coating or epoxy-flow concept is incorporated into the letters.
A geometric symbol represents precision and high-end craftsmanship.
A shield is integrated into the monogram only if it strengthens the design.
A roller or coating element is used only if it can be incorporated in a sophisticated and non-literal way.

The goal is not to show everything the company does in one logo. The goal is to create a simple, memorable symbol that communicates the premium character of the brand.

Color Palette
The primary color palette should use:
Deep / Royal Blue — representing trust, professionalism, technology, and quality.
Gold / Metallic Gold — representing premium quality, craftsmanship, luxury, and excellence.
White — providing contrast, cleanliness, and a modern appearance.

The colors should work both individually and together.
The logo should also have a one-color version that works in black, white, or a single color for embroidery, documents, stamps, vinyl cutting, and other applications.
Typography
The typography should be:
Modern
Bold
Clean
Geometric
Highly legible
Premium
Professional

The initials WSP should have strong visual presence and may use customized lettering or subtle modifications to make the wordmark unique.
The full name Wood Stone Plus may be included as a secondary lockup, but the WSP monogram should remain the primary visual identity.
The tagline “Epoxy Solution” can be included as a secondary element, but it should not overpower the main logo.

The logo must therefore be scalable, versatile, and highly recognizable.


We want the logo to be distinctive enough to stand on its own, without relying on a roller, house, garage, or shield to explain the business.

Creative Priority

1. WSP monogram / lettermark
2. Minimalist conceptual symbol
3. Premium blue, gold, and white color palette
4. Modern geometric typography
5. Subtle reference to epoxy flooring or architecture
6. Optional shield, roller, or coating element only if creatively integrated
Added Friday, 14 August 2026