Carlson ProCare "Be the Buffalo" Patient T-Shirt Design Competition
Brief de Design de T-shirt
🐃 **Be the Buffalo Patient T-Shirt Design Contest**
We're looking for concepts for a new patient discharge t-shirt.
**Goal:** Create a shirt that patients would genuinely want to wear after completing their recovery journey. This should feel more like a lifestyle or athletic apparel brand than healthcare merchandise.
**Required Elements**
* Buffalo icon (one of the uploaded options)
* "BE THE BUFFALO"
* Small CP logo (preferably on sleeve, but we're open to creative placement)
* "EARNED. NOT GIVEN." inside neck print
**Design Direction**
* Clean
* Modern
* Athletic
* Minimal
* Premium
Think Patagonia, YETI, Rogue, Lululemon, or your favorite iconic graphic tee—not a typical company giveaway shirt.
The shirt should represent:
* Resilience
* Overcoming challenges
* Progress
* Accomplishment
**Creative Freedom Encouraged**
We're open to:
* Front-only designs
* Front and back designs
* Large graphics
* Small graphics
* Unique typography
* Creative use of the buffalo icon
Don't feel limited to a traditional logo-on-the-front approach. Surprise us.
**Please Submit**
* Front design
* Back design (optional)
* Sleeve logo placement
* Brief explanation of your concept
I've uploaded several logo/icon options to choose from.
The winning design will be used as part of our new patient discharge experience and **"Welcome to the Herd"** initiative.