• £110

• 6 jour(s) restant(s)

• 42 designs

• 15 designers

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Brief de Design de Logo

We need a logo design for our “NATURE Impacts” initiative.
NATURE Impacts is a forward-looking project led by WWF and the University of Oxford that aims to help countries identify the actions that will make the biggest difference for restoring and protecting nature. The initiative supports better decision-making by showing where efforts can have the greatest positive impact on biodiversity, climate, and people’s wellbeing.

Rather than only tracking promises and commitments, NATURE Impacts focuses on practical action. It will use existing data and research to highlight:

where more action is needed,
where current targets are not ambitious enough, and
which national actions are most likely to help reverse global biodiversity loss.

The project recognises that nature, climate, and human wellbeing are closely connected, and that decisions made in one country can affect ecosystems and people around the world.

The logo should feel:

optimistic and forward-looking,
science-based but accessible,
globally relevant,
collaborative (bottom-up/in country based) and action-oriented,
connected to nature, impact, and positive change.

Here is a link to more information: https://naturerecovery.ox.ac.uk/projects/nature-impacts-national-assessment-tool-for-understanding-relative-environmental-impacts/

Marché(s) Cible(s)

Primary audiences include: * Governments and policymakers * International environmental organisations and NGOs * Researchers and scientific institutions * Climate and biodiversity initiatives * Multilateral organisations and funders * Sustainability and conservation professionals. The initiative has a global audience and should feel credible across different countries, cultures, and policy contexts.

Texte du logo

NATURE Impacts

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• NATURE must be capitalised, and Impacts lower case (with just the I capitalised). The logo must feel optimistic, and globally relevant. The design should feel evidence-based and credible without appearing overly technical or corporate. It should work well across digital platforms, reports, presentations, and social media. The logo should remain clear and recognisable in both full colour and monochrome. Typography should be clean, professional, and accessible.

Bien d'avoir

• Connections between nature, climate, and people. Systems thinking, interconnectedness, or global networks. Subtle references to mapping, data, science, or measurable impact. Abstract representations of momentum, or positive change. A visual identity that feels collaborative and internationally inclusive.

Ne doit pas comporter

• Avoid overused environmental clichés such as generic globes, clip-art leaves, trees, or obvious recycling symbols. Avoid logos that feel overly corporate, activist, childish, or technology-startup oriented. Avoid overly intricate designs that won’t scale well. Avoid doom-and-gloom environmental imagery - the brand should feel hopeful and action-oriented.

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Fichiers

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