New River III Precinct 6x11 GOTV postcard
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Ce client a reçu 54 designs de carte postale de la part de 12 designers. Il a choisi ce design de carte postale de #Mona comme design gagnant.
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Brief de Design de Carte Postale
We require BOTH persuasive copy and high-impact layout for an oversized 6x11 political mailer. This might be one person, but it likely requires a specialized "creative team." of an experienced political strategist copywriter PLUS a graphic designer - so the words fit the exact layout block, and the visuals reinforce the psychological punch of the headline.
The goal is to remove all excuses a targeted audience of ~900 registered Democratic + ~1800 Unaffiliated voters in our precinct - have for not voting.
I need to be able to work by phone / online chat to iterate designs
I need to own the design in the top couple of software outputs that any printer service will require.
I want to experiment with very subtle background images as follows:
- Front of postcard that conveys "CHANGE" of not just seasons - but of encouraging change of precinct voter representation - so anything about fall foliage / conveyance of change tie-in is worthy of considering
- Back of postcard - any Appalachian long rage mountain view that includes 5-7 layers of hills in the distance.
Some photos as samples to consider.
Marché(s) Cible(s)
~2,700 registered Democrats and Unaffiliated voters
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- We require BOTH persuasive copy and high-impact layout for an oversized 6x11 political mailer. This might be one person, but it likely requires a specialized "creative team." of an experienced political strategist copywriter PLUS a graphic designer - so the words fit the exact layout block, and the visuals reinforce the psychological punch of the headline
Bien d'avoir
- subtle background photos