NOVO Construction 25th Year anniversary
- Garanti
Brief de Design de Logo
***Original Designs Only*** Please no vectors or other artwork from public domain
NOVO Construction — 25th Anniversary Logo Brief
Background
NOVO Construction is a minority-owned general contractor headquartered in Menlo Park, CA, specializing in tenant improvement projects across professional services, technology, and life sciences. We operate primarily in the Bay Area and Austin. After 25 years in the industry, we are marking this milestone with a commemorative logo that will live alongside our existing brand — not replace it.
Objective
Design a 25th anniversary logo lockup that celebrates this milestone with confidence and sophistication. The mark should feel earned — not celebratory in a party-hat way, but authoritative and forward-looking. We build complex, high-performance spaces for demanding clients. The anniversary mark should reflect that.
Applications
The logo must work across a wide range of uses:
Digital: website, email signatures, social media, presentations
Print: proposals, marketing collateral, stationery
Promotional: SWAG (apparel, hard hats, notebooks, etc.)
Environmental: vehicle fleet wraps (high visibility, read well at speed)
Design Direction
Clean, minimal, and scalable — must hold up at small sizes and large format
Should feel like a badge or mark that pairs with the existing NOVO wordmark, not competes with it
Avoid ribbon banners, generic star bursts, or clip-art anniversary clichés
Think more architectural / structural in feel — geometry, precision, weight
Brand Context
Primary brand colors: PANTONE 136 C (gold/amber) and Black 6 C
Fonts in use: Montserrat
The mark should feel like it belongs in the same family as the existing brand without being a copy of it
Deliverables
Primary lockup (horizontal and stacked versions)
Standalone badge/icon version for SWAG and embroidery
All files in vector (AI, EPS) plus PNG/SVG exports
Versions in full color, one-color black, one-color white, and one-color gold
What We've Seen and Didn't Love
Previous concepts felt generic — they could have been for any company's anniversary. We want something that unmistakably feels like NOVO: precise, modern, and grounded in the work we actually do.
Secteur / Type d'entité
Construction
Texte du logo
25th Year Anniversary or 25 Years
Styles de logo qui vous intéressent
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- the corporate novo logo included in the attachments
Bien d'avoir
- Something geometric with the 25
Ne doit pas comporter
- HUGE 25 year treatments