• A$120

• 33 designs

• 5 designers

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Brief de Design de Logo

Hi everyone, We are launching a complete brand identity refresh for our restaurant, Crazy Pasta. Our current branding has drifted too far into a "fast-food" or food-court aesthetic (it is overly bright and a bit too playful). It no longer reflects the premium quality of our product. We want to move toward a cleaner, more premium, yet casual and warm aesthetic. Our Brand Reality Today: We serve high-quality, premium handmade pasta made from scratch daily, paired with cocktails and a cozy dine-in experience. However, we also do a massive volume of takeaway. We need our new look to strike a perfect balance: premium and high-quality, yet remaining casual, warm, and approachable. We do not want to go too far into ultra-elegant or fine-dining territory. Please take a look at our Instagram (@crazypasta_wollongong) and our Google Business page to see how the restaurant actually looks today, the vibe, and the food. Design Requirements & Deliverables: Logo Minimalist Review: We want to simplify our current logo. We have generated a very simple text/icon concept that we like (attached), and we want you to polish it with your professional touch. Multi-Location System (Crucial): This logo must be scalable and work for a multi-location business model. The design needs to allow us to easily change the town name underneath the main logo (in this current case: "Wollongong") as we expand to new locations. Packaging & Material Application: The logo must look highly premium when printed in a single color (like solid black or dark grey) on brown kraft paper takeaway bags and boxes. Color Palette Advice: We want to move away from our current bright colors. Based on our shop front photos (attached), we would love to see your concepts applied to these color directions: Option A: A matte graphite/dark charcoal backdrop with crisp white text. Option B: A clean white backdrop with bold black text. Option C: A deep dark navy blue or a refined matte burgundy. Option D: open to suggestion. Window Decals: Please advise whether we should use an off-white or a muted matte gold vinyl for our storefront glass lettering.
We are excited to see your creative concepts and find the perfect look for the future of Crazy Pasta!

Texte du logo

Crazy Pasta Wollongong

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