Hello, I think this project is really promising and I’m very excited about the direction. I just have a few clarifying questions. You mentioned that additional products will follow. I wanted to check if these products are included in the current budget or if they will be a separate project. Also, it’s really important that the project is guaranteed, because if it’s not, experienced designers won’t participate you’ll only get less experienced ones. Would you consider increasing the overall budget, as a higher budget would help attract more seasoned professionals on DesignCrowd? Thank you in advance, and I’m looking forward to seeing the next steps!

Hi Jose,

Thank you for the latest designs. I think we are very close now and I would prefer to focus on refining the selected design rather than making any major changes.

The main thing I would like to get right now is the logo. Could you please work on the logo separately and upload it on its own as well as on the packaging? I think once we get the logo exactly right, the rest should fall into place quite quickly.

The remaining items I would like to refine, in order of importance, are:

1. The logo itself.
2. Matching the logo colour from the selected design , (we uploaded this selected design in the brief yesterday.)
3. Matching the font colour from the selected design.
4. Making sure the background colour of the label and box matches the selected design exactly.
5. Matching the font style from the selected design as closely as possible.
6. Keeping the rose very subtle and elegant so that it supports the design without becoming a dominant feature.

Overall, I think the design direction is good and we are getting very close to a final version.

Many thanks,

Shay

Hi Jose,

Thank you for your continued work.

I need to keep this very simple.

I am under time pressure and we need to finalise the Day Cream packaging.

I have uploaded Design 37301035 to the brief again.

**THIS IS THE PACKAGING DESIGN WE HAVE CHOSEN.**

Please use this design as the final packaging direction.

Please copy this design as closely as possible.

Please use the same:

• layout

• typography

• font sizes

• font colours

• spacing

• logo position

• product name position

• visual balance

The only changes I would like are:

1. Use the stronger logo from Mood Board 37314422.

2. Add only a very small blush pink detail in the centre of the rose.

3. Make the flower artwork much lighter so it is almost invisible.

4. Use only the wording, claims, ingredients and symbols supplied in the templates.

Please do not add any new ingredients, claims or symbols.

Can you please reply with a written confirmation that you understand this direction?

Can you also confirm that once the Day Cream is approved, the same approved packaging system can be used for the remaining products by mainly changing:

• product name

• product information

• colour accents

while keeping the same approved layout, typography and branding?

This is important because our goal is to approve the Day Cream first and then use the same packaging system across the rest of the range.

I look forward to your confirmation and next revision.

Best regards,

Shay