• US$300

• 5 jour(s) restant(s)

• 254 designs

• 124 designers

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Brief de Design de Logo

WHAT WE DO
HoLaCe is a SaaS platform built exclusively for plaintiff personal injury
law firms. CRM, case management, AI document generation, and negotiation intelligence — all in one. We are a platform built specifically for the plaintiff's side. No defense firms. Ever.

WHO WE ARE
The name HoLaCe contains three real periodic table elements hidden inside it: Ho (Holmium), La (Lanthanum), Ce (Cerium). This is intentional. All three are rare earth elements critical to modern technology — Holmium has the highest magnetic moment of any element on earth and powers high-strength magnets and medical lasers; Lanthanum (whose Greek root means "to lie hidden") is essential to electric vehicle batteries, night-vision optics, and high-precision camera lenses; Cerium is the workhorse of the group — the most abundant rare earth, found in catalytic converters, fiber optics, and LED systems. None of them are famous. All of them are essential. The world runs on them and doesn't know it. That is exactly who we are. The capitalization HoLaCe must be preserved exactly in the wordmark — capital H, L, C / lowercase o, a, e. Non-negotiable.

THE BRAND IDEA
The physics equation p = mv: momentum = mass × velocity. Our clients'
cases have mass — the weight of real injuries, real evidence, real bills
that can't be ignored. We give those cases velocity. The result is momentum that the opposition can't stop. We are built for the underdog who keeps winning.

TONE
Authoritative. Scientific. Precise. Built for lawyers who chose the
plaintiff's side for a reason. Should feel like it belongs in a Bloomberg
terminal, not a courthouse hallway.

COLORS
— Deep navy #0F1C2E (foundation)
— Royal blue #1E40AF (science / technology)
— Gold #C9A020 (value / resolution)
— Red #C8102E (the plaintiff — one red accent required somewhere)
— Chrome / steel as supporting tones

WHAT TO AVOID
— Gavels, scales, quills, or anything traditionally "legal"
— Generic tech swooshes or abstract blobs
— All-caps HOLACE or lowercase holace — only HoLaCe

DELIVERABLES
Primary logo (mark + wordmark), stacked version, icon only for app
favicon, dark background version, light background version.

Marché(s) Cible(s)

Plaintiff personal injury attorneys and law firm owners in the United States

Secteur / Type d'entité

Legal / Law

Texte du logo

HoLaCe

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The wordmark must read HoLaCe exactly — capital H, L, C / lowercase o, a, e. One red accent element required anywhere in the mark. Navy, blue, and gold must be present. Must work on both dark and light backgrounds.

Bien d'avoir

• A nod to science, physics, or momentum — the brand concept is p=mv (plaintiff momentum). Something unexpected for the legal industry. The periodic table element story is an Easter egg worth hiding in the design if it fits naturally.

Ne doit pas comporter

• No gavels, scales, quills, or traditional legal imagery. No HOLACE or holace — capitalization is non-negotiable. No green. No purple.

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Fichiers

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