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Logo for a SaaS called CashflowR
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Ce client a reçu 406 designs de logo de la part de 133 designers. Il a choisi ce design de logo de ander sky dc comme design gagnant.
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€110
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406 designs
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133 designers
Brief de Design de Logo
Product Context
CashflowR is a B2C SaaS application for household financial management.
It allows users to track, anticipate, and most importantly project their finances over time (income, expenses, monthly forecasts).
The core idea of the product: provide a clear view of your financial future, month by month.
Logo Objective
Create a modern, distinctive, and memorable logo that:
• Represents financial projection
• Conveys clarity, control, and peace of mind
• Works both as a full logo and a standalone icon (mobile/app)
Key Constraints
• No currency symbols ($, €, etc.). )
• Avoid financial clichés (coins, bills, piggy banks, etc.)
• Avoid a “traditional banking” look and feel
• Important that the R in CashflowR is uppercase and is distinct from the rest of the name
Visual Style
• Minimal, modern, clean
• Fintech / SaaS inspired
• Simple but smart shapes
• Must remain readable at small sizes
• Avoid overly trendy or complex effects
• Keep it abstract and modern
Colors
Primary color:
• #3B935C (green — stability, trust, balance)
Green should remain dominant
Accents should be used subtly.
Technical Requirements
• Must work on:
• Light background
• Dark background
• Must be readable at small sizes
Tone & Brand Feel
The logo should communicate:
• Vision & forward-looking mindset
• Simplicity & clarity
• Control without rigidity
• A sense of calm confidence
Quick Summary
A modern fintech logo with a clean, distinctive design that works perfectly as an app icon.
Marché(s) Cible(s)
B2C
Secteur / Type d'entité
Fintech
Texte du logo
CashflowR
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- logotype and logomark that works both independently
Ne doit pas comporter
- currency symbol, cartoon-like
