Luxury skincare brand RIVA needs a minimal high-end logo
Brief de Design de Logo
Business Name:
RIVA (primary logo)
Optional: RIVA Skin (secondary only)
Industry:
Skincare / Beauty
About the Brand:
RIVA is a luxury, Indigenous-owned skincare brand founded by a Bundjalung woman. The brand draws inspiration from the Clarence River on Bundjalung Country, Australia — a place of gathering, nourishment, and connection.
RIVA represents natural beauty, flow, glow, and strength. The brand is grounded in authenticity, culture, and a modern luxury aesthetic.
Target Audience:
Premium beauty consumers (aligned with brands stocked in MECCA)
Style Direction:
Minimal, clean, high-end
Modern and timeless (not trend-driven)
Strong typography is most important
Should feel like a premium beauty/fashion brand
Logo Direction:
Focus on a wordmark: “RIVA”
Optional secondary lockup: “RIVA Skin”
No busy icons or obvious skincare symbols
If any icon is used, it must be extremely subtle and refined
Indigenous Design Consideration:
This is an Indigenous-owned brand, but the logo should remain modern and premium.
Please AVOID:
Stereotypical or generic Indigenous patterns
Overuse of symbols or traditional motifs
Anything that feels tokenistic or decorative
If cultural inspiration is incorporated, it must be subtle, respectful, and contemporary.
Colours:
Black, white, neutrals
Optional soft beige, warm tones, or muted blush
Do NOT want:
Leaves, flowers, or generic “natural” icons
Script fonts that feel cheap or overly feminine
Busy or overly decorative logos
Inspiration:
Rhode Skin, Aesop, Go-To Skincare
Deliverables:
AI / EPS vector files
PNG (transparent background)
Black and white versions
Important:
The design must be original and suitable for trademark use.
The goal is to create a brand that could sit alongside premium global skincare brands
Texte du logo
RIVA
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Some further feedback I would like to see would be no symbols, no lines just a clean THICKER font rather. Bonus points if you can mock up some sage or blush pink matte tubes (google Camp Lane skincare - as I would like it mocked up on a similar balm tube/stick): Place the RIVA logo vertically, centre-aligned on the front panel, spanning most of the tube height, with clear space at top and bottom for hierarchy.
Bien d'avoir
- Some further feedback I would like to see would be no symbols, no lines just a clean THICKER font rather. Bonus points if you can mock up some sage or blush pink matte tubes (google Camp Lane skincare - as I would like it mocked up on a similar balm tube/stick): Place the RIVA logo vertically, centre-aligned on the front panel, spanning most of the tube height, with clear space at top and bottom for hierarchy.