The Odyssey Logo - Design Logo for our High End Leadership Program
Brief de Design de Logo
WHAT WE NEED
A standalone wordmark + symbol for The Odyssey that sits within the broader Mojo Human Performance Institute brand family. The mark should feel distinct but share the same energy as the parent brand — bold, direct, and human.
ABOUT THE PROGRAM
The Odyssey is a leadership and business growth program by Mojo Human Performance Institute. It’s named for the idea of a meaningful, personal and business journey focus on growing the human that leads the business to as a result grow the business. It’s not travel, not education, but the internal process of building something and becoming a better leader along the way.
Mojo Human Performance Institute is built for driven business owners and entrepreneurs. The brand reflects the no-BS, direct approach of our founder Michael ‘Mojo’ — it’s energetic, grounded and high-performance without being corporate or stuffy. The Odyssey logo needs to carry that same energy.
FULL BRIEF ATTACHED
Marché(s) Cible(s)
business owners and entrepreneurs
Secteur / Type d'entité
Business, Leadership, Education
Texte du logo
The Odyssey
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Couleurs
Le designer choisit les niveaux de gris à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Abstract, fit in with style of main brand logo, light on dark and dark on light versions
Bien d'avoir
- See brief attached
Ne doit pas comporter
- Should not be corporate looking, businessy, boring educational, or motivational