• A$150

• 220 designs

• 97 designers

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Brief de Design de Logo

The Property Edit is a boutique buyers agency based in Sydney that helps clients find and secure the right property through a curated, strategic approach.
The brand should feel:
Professional, thoughtful, trustworthy, modern but timeless.
Slightly design-focused (editorial feel rather than typical real estate branding). The tone should be calm, refined and premium, rather than corporate or aggressive.

The primary audience includes:
- Professional couples and families buying homes in Sydney
- Property investors looking for guidance
- Busy professionals who want expert support navigating the property market
The brand should appeal to clients who value expert advice, thoughtful decision making and high-quality service.

The visual style should be clean, minimal and sophisticated. The concept should communicate:
- Property expertise
- Careful selection
- Confidence in decision making
Avoid typical real estate clichés like large skyscrapers or overly corporate symbols.

The colour palette to include warm, natural tones that feel premium and calm.
eg:
Warm beige / sand
Chocolate brown
Terracotta or warm clay
White
These colours should create a soft, modern and approachable aesthetic rather than high-contrast real estate colours.

The typography should feel editorial and refined. The font should feel similar to magazine or interior design brands.

Consider integrating the “edit” theme visually (for example through a subtle tick/checkmark) reinforces the brand story. Would also like to see the outline of a house/roofline and/or key included.

The brand should feel like a trusted property advisor who carefully curates opportunities rather than a traditional real estate agent.
Key brand attributes:
- Thoughtful
- Strategic
- Professional
- Curated
- Calm and confident

The logo will appear on:
- Website
- Business cards
- Email signature
- Social media
- Property reports
- Marketing materials
The design should scale well for both digital and print use.

Would like to see multiple options:
- The Property Edit (on its own)
- The Property Edit + "Sydney" with Sydney being smaller font/different font.
- Options with a tagline included "Thoughtfully Selected. Strategically Secured." (smaller/different font)
- Option with "The Property Edit" and "Sydney Buyers Agent" included
- Would like to have logo image and font as seperate files included in package

Sharing my Pinterest board for saved inspiration: https://pin.it/2IME1dso4

Attached are AI versions that I liked but would prefer custom made as more refined and unique.

Texte du logo

The Property Edit; The Property Edit Sydney; The Property Edit - Buyers Agent Sydney

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