READ INSTRUCTIONS CAREFULLY: Certification Logo Design: CONNECT Community of Distinction
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Overview
We are seeking a designer to create a certification logo (badge-style) that functions as a sub-brand of our main CONNECT logo.
CONNECT is a digital engagement platform used in nursing homes, assisted living facilities, adult day programs, and home settings to support persons living with dementia through meaningful, person-centered activities.
This certification logo—“CONNECT Community of Distinction”—will be awarded to organizations that complete our training and demonstrate a high standard of dementia engagement.
What This Logo Represents
This certification logo signifies that a provider:
• Has completed specialized CONNECT training
• Demonstrates high-quality engagement practices
• Supports dignity, leadership, and meaningful participation for persons with dementia
It should function as a trusted mark of quality and recognition, similar to an accreditation or seal of excellence.
IMPORTANT: Relationship to Main Brand / Logo
This is not a standalone brand / logo It should:
• Clearly connect visually to the main CONNECT logo (attached)
• Feel like part of a cohesive brand system
• Function as a certification-level extension (sub-logo) of CONNECT
Think of this as a recognizable extension of the parent brand / logo.
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Design Direction
We are looking for a certification-style logo or badge, not a typical corporate logo.
Desired qualities:
• Professional and credible
• Trustworthy and respected
• Warm and human-centered
• Clean and modern
Possible visual approaches (open to interpretation):
• Badge, seal, or emblem
AVOID anything
-overly flashy
-overly clinical / medical
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Usage
This logo will be used by:
• Nursing homes
• Assisted living communities
• Care organizations
It will appear on:
• Websites
• Marketing materials
• Certificates
• Email signatures
It must be clear, scalable, and professional at all sizes.
Target Audience
• Senior living organizations (assisted living communities and nursing homes)
Deliverables
• AI / EPS / SVG / PNG / JPG formats
• Versions for light and dark backgrounds
• Horizontal and stacked variations if applicable
Additional Notes
• This should feel like a credential or designation, not just a decorative logo
• It should communicate both quality and humanity
• We are looking for original, thoughtful concepts—not generic badge templates
Goal
Create a certification logo that organizations will be proud to display—one that clearly communicates:
“This organization meets a higher standard of dementia care and engagement through CONNECT.”
Texte du logo
CONNECT Community of Distinction