Brand Architecture, we are group not a chain. We need to see how the Brands will sit as a group
- Garanti
Brief de Design de Logo
We are looking to see how the individual brands will move to a group status.
Where you are now:
(1) Naivasha Kongoni Lodge
(2) Poa Place Resort
(3) Swahili House
They feel like like standalone brands so how will all the logos sit under the new brand
Where you want to go:
Where each property retains identity BUT clearly sits under Private Collection – Select Hotels. This will mean we start to make the introductions on Socials and on our Websites.
It should communicate:
Exclusivity, Authentic , Kenyan-rooted luxury
We like our current logo, but feel we can turn - Turn the Sun into your Signature Asset"
Marché(s) Cible(s)
Our Customers to recognise we have become part of a group
Secteur / Type d'entité
Hospitality - Group of Hotels
Texte du logo
Tag line“ Part of the Private Collection Select Hotel” if possible
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Options Naivasha Kongoni Lodge; Poa Place Resort, Swahili House and Oloiden Camp will sit the the Private Collection logo and say the hotel is part of the Select Hotels
Bien d'avoir
- A classy look that speaks of a brand promise - one that can stand the test of time - blacks and gold
Ne doit pas comporter
- The private collection logo alone.