Good Karma Supply Company, starting a campaign to make kindness visible. need cohesive brand ...
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Ce client a reçu 118 designs de logo de la part de 32 designers. Il a choisi ce design de logo de echosaputro comme design gagnant.
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Brief de Design de Logo
Good Karma Supply Company (GKSCo) is a new Canadian brand that puts a “Good Karma” (GK) mark on everyday products to make kindness visible in the community. Sales fund local “Good Karma Projects” that support community well-being.
The core idea is simple: small acts of kindness create a ripple effect— what you do matters. (because people who experience kindness are more likely to walk with kindness).
My first product is the Good Karma Bag (paper and cloth), sold in grocery stores. It’s designed to be reused for community giving—not stockpiled at home.
Tagline idea: “Use me for groceries, reuse me for good karma.”
The brand needs to feel credible to retailers and sponsors. Be positive and community driven. Be Recognizable from a distance and to be cohesive across products (think Good Karma 'bag', Good Karma 't-shirt', good karma 'garden' etc).
Logo will be printed on kraft paper and cloth bags, up to 3 colours, must also work for website and signage.
Make use of ripple effect: small actions have big impacts.
Note this is a retail product first, with strong social impact.
you can check my fb (good karma supply company) and ig (GKSco) for the vibe.
i'm attaching my unskilled draft. i liked the font, called Liham
Texte du logo
Small acts, big impact.