• €80

• 16 designs

• 5 designers

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Brief de Design de Logo

Background & Origin
Happy Pets Market is a street market specialising exclusively in the sale of pet products and services.
Activity
At these markets, in addition to the stalls selling products and services, there are also talks on a variety of topics,
breed showcases, training demonstrations, competitions and a range of games.

Location & Frequency
• All over Portugal (major cities)
• Saturday or Sunday (from 10AM to 6PM)
• All year round
• Open-air or indoor, urban and touristic environment

Logo Objective
Create a logo for Happy Pets Market that:
• Is immediately associated with pets and their needs
• Conveys diversity, quality and fun (both for pets and owners)
• Works effectively across:
◦ Posters
◦ Social media
◦ Signage
◦ Market stalls
◦ Merchandising

Brand Personality
• Happy
• Fun
• International
• Approachable
• Modern and innovative
• Social and welcoming
• Strongly connected to new trends

Visual References
• (Attached images)

Desired Style
Daring
Modern & Urban
Warm
Please avoid:
• Corporate or institutional aesthetics
• Cold or overly technological visuals
• Excessive complexity that reduces readability from a distance

Colours
• Creative freedom
• Colours associated with Fun, Pleasure and Feast
• The logo must also work well in black and white

Target Audience
• Pet owners
• Families
• Industry professionals

Expected Deliverables
• Primary logo
• Horizontal and vertical versions
• Monochrome version
• Final files for print and digital use (AI, SVG, PNG, JPG)

Marché(s) Cible(s)

Pet owners, pet lovers, new brands of pet products

Secteur / Type d'entité

street markets

Texte du logo

Happy Pets Market

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Fun, happy, informative, formative

Ne doit pas comporter

• dark colours, sad pets

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Fichiers

Télécharger tous les fichiers - 0,4 MB