Premium Wine Label Redesign Inspired by concept artwork
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 39 designs graphiques de la part de 18 designers. Il a choisi ce design graphique de Luó shéní comme design gagnant.
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Brief de Design Graphique
We are seeking a talented graphic designer to recreate and refine a series of three premium wine labels inspired by designs originally created from another source. The goal is to produce three high-end wine label designs that follow the artistic direction of the reference image while being original, professionally executed, and print-ready for commercial wine bottling.
The three labels represent thematic concepts: Passion, Soul, and Spirit. Each label should convey a distinct emotional identity while maintaining a cohesive visual system so the bottles clearly belong to the same brand family. See artwork for visual reference. It would be nice to design something less AI looking/cheesy if you know what I mean.
The reference designs feature dark, dramatic backgrounds with glowing color accents and symbolic imagery. We would like the designer to recreate this visual style while producing completely original artwork suitable for commercial use.
Key elements and direction:
• Overall Style: Elegant, modern premium wine aesthetic with a slightly cinematic or mystical feel. The designs should appear luxurious and sophisticated when displayed on a bottle.
• Background: Matte or textured dark background (black or charcoal tones) that allows the colored artwork to glow and stand out.
• Color Themes:
Passion – red tones with fire or flame-inspired elements
Soul – green tones with nature, forest, moonlight, or reflection imagery
Spirit – gold tones with celestial or radiant symbolic elements
• Typography (flexible on styles here)
The primary word on each label (Passion, Soul, Spirit) should be in an elegant script or calligraphic style that feels premium and expressive. Supporting tagline text should be clean and legible, using a complementary serif or modern sans-serif font.
• Symbolic Artwork:
Each label should contain a central artistic illustration tied to its theme. For example:
Passion: flames, embers, or expressive energy
Soul: forest silhouettes, moon, reflection on water
Spirit: rays of light, celestial or spiritual motifs
• Brand Cohesion:
Even though the colors and symbols vary, the three labels must feel like part of the same wine collection. Consistency should be maintained in layout structure, typography hierarchy, spacing, and overall composition.
• Bottle Presentation:
The design should be optimized for a rectangular wine label placed on a dark wine bottle. Consider how metallic foil accents, embossing, or spot UV could enhance the premium look.
• Deliverables:
Fully original recreated label designs (not copies)
Three (3) final label designs (Passion, Soul, Spirit)
Print-ready vector files (AI or EPS)
High-resolution PDF for printing
Layered source files
Font references used in the design
• Goal:
The final labels should feel luxury, artistic, and collectible, something that would stand out on a shelf and visually communicate the emotional theme of each wine.
Designers with experience in wine branding, packaging design, or luxury label design are strongly preferred.
Please use the attached image as inspiration for mood, lighting, and concept direction, but the final artwork must be original and suitable for commercial use.
***Requirements:
Note: The single design needs to be all three labels in a series. Three labels. Three files.