• A$100

• 36 designs

• 8 designers

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Brief de Design de Flyer

Overview

We are a local electrical contractor based in Gooseberry Hill in the Perth Hills (Western Australia).

We are looking for a designer to create:

1️⃣ A fridge magnet design
2️⃣ A matching letterbox leaflet (A6 or DL)

The goal is to create clean, professional marketing that feels local and trustworthy, not flashy advertising.

The designs must feel like a high-quality local trades business, appealing to homeowners in suburbs such as:

Kalamunda

Gooseberry Hill

Lesmurdie

Walliston

Pickering Brook

Design Style

The design should feel:

✔ Local
✔ Authentic
✔ Professional
✔ Trustworthy
✔ Clean and simple

NOT:

✖ Cheap advertising
✖ Overly flashy
✖ Busy or cluttered

Think premium local tradesman, not mass marketing.

Branding

Use our brand colours inspired by our van:

Primary colours

Navy Blue

White

Accent colour

Yellow / gold highlight

Design should match the look of our work van branding.

Images Provided

We will provide:

✔ Company logo
✔ Photo of our branded van in the Perth Hills

The van photo should be used in the leaflet design to reinforce our local presence.

Fridge Magnet Design

Size suggestion:
90mm x 55mm

Purpose:
Homeowners keep this magnet so they can easily call a trusted electrician.

Must include:

BCL Electrical Contracting

Local Perth Hills Electrician
Based in Gooseberry Hill

Phone number (large and clear)

📞 0438 841 308

Services:

• Fault finding
• Switchboard upgrades
• Lighting & power
• Ceiling fans
• Smoke alarm compliance

Also include:

⭐ 110+ Google Reviews

Website:
www.bclelectrical.com.au

Design should be very simple and easy to read from across a kitchen.

Leaflet Design

Size options:
A6 or DL

Purpose:
Letterbox drop marketing in Perth Hills suburbs.

Front Side

Headline:

WE'RE WORKING IN YOUR AREA

Subtext:

Local electrician based in Gooseberry Hill

Include:

✔ Photo of our van
✔ BCL logo
✔ Key services

Services:

• Fault finding
• Switchboard upgrades
• Lighting & power
• Ceiling fans
• Smoke alarm compliance

Call to action:

📞 Call Brandon – 0438 841 308

⭐ 110+ Five-Star Google Reviews

Back Side

Headline:

Your Local Perth Hills Electrician

Servicing:

Kalamunda

Gooseberry Hill

Lesmurdie

Walliston

Pickering Brook

Short message:

Reliable electrical work across the Perth Hills.

Call Brandon

📞 0438 841 308

Website:

www.bclelectrical.com.au

EC11509

Target Audience

Homeowners in the Perth Hills aged 35–70.

Many homes are older properties and often need electrical upgrades, repairs and safety work.

Design should appeal to homeowners who value reliability and local service.

Deliverables

Designers must provide:

✔ Print-ready files
✔ Editable source files
✔ High resolution files

For:

Fridge magnet

Leaflet front and back

Final Notes

This design should communicate:

✔ Trusted local electrician
✔ Established business
✔ Professional service
✔ Easy to contact

The goal is to create marketing people will keep, not throw away.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Fichiers

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