• US$110

• 15 designs

• 3 designers

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Brief de Design de Logo

I am seeking a distinctive, high-impact logo built around the initials “LR”. This will represent a personal motorsport brand.
The identity should feel confident, fast, and performance-driven, while remaining clean and scalable.

Background
This brand represents an individual competing within motorsport. It is not a corporate team identity. It reflects:

• Competitive mindset
• Personal discipline
• Technical precision
• Focus under pressure
• Speed and control
• Performance consistency

Motorsport operates on marginal gains. Small details separate podium finishes from the rest. The identity should capture intensity, edge, and personal ambition.

The logo will appear on:
• Race suits
• Helmets
• Vehicle livery
• Social media
• Personal merchandise
• Sponsor decks
• Trackside branding

For context and inspiration, review: www.lachlanrobinson.com

Creative direction
The core requirement is an “LR” monogram.

Designers are encouraged to interpret:
• How the L and R interact
• Whether the letters interlock, overlap, or integrate structurally
• Angular, aerodynamic or engineered letterforms
• Subtle cues of speed or forward motion
• Use of negative space

The mark should feel:
• Personal
• Bold
• Memorable
• Fast
• Technically sharp

It must remain legible at small scale and strong at high speed on moving vehicles.

Colour direction
Primary reference colour:
Neon Lemon (refer to attached jpg file for the type of lemon/yellow I require.
Black and white are core supporting colours.

Designers may explore:
• Neon as primary
• Neon as accent
• Monochrome versions
• Reversed versions

Additional colours may be proposed if justified.

Style guidance
• Modern
• Performance-oriented
• Clean silhouette
• No stock templates
• No decorative fonts
• Avoid excessive detail that reduces clarity

Flat vector preferred. Subtle dimensional cues may be explored if scalable.

Technical requirements
Final artwork must be vector.

Deliverables:
• AI
• SVG
• EPS
• Print-ready PDF
• PNG 1000×1000 px 300 DPI transparent
• JPG 1000×1000 px 300 DPI white background

Colour profile: sRGB
All artwork must be original.

Submission expectations

Please include:
• Primary logo
• Black version
• White version
• One alternate variation
• Short explanation of concept

Texte du logo

Simple monogram

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Fichiers

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