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Brief de Design de Logo

Name : Simmr
Simmr is inspired by cooking process (Simmer). Curries are simmered for long time to develop deep flavors.

Tagline : Flavours of Pakistan

We are a modern quick-service restaurant serving high-quality Pakistani food at affordable prices. Our focus is delivering authentic flavours quickly, consistently, and accessibly.

Our vision is to build a scalable, multi-store fast-casual brand that represents Pakistani cuisine in a modern and commercially viable way.

We are not a traditional restaurant adapting to modern trends.
We are a modern food company built around Pakistani flavours.



Brand Evolution

We began in 2016 under the Peshawar name, specialising in dishes inspired by the Peshawar region.

As we grew, we realised that the broader diversity of Pakistani cuisine — including iconic dishes such as biryani, korma, and other regional classics — resonated strongly with a wider audience.

Our menu evolved beyond a single regional identity.

With that growth, we recognised that our brand name no longer reflected who we had become.

We are no longer a regional concept.
We are building a nationally scalable Pakistani food brand.

Our identity must represent:

• The full spectrum of Pakistani flavours
• A modern quick-service format
• A multi-location future
• Commercial clarity


Positioning Statement

SIMMR is a modern Pakistani fast-casual brand delivering layered flavours quickly, consistently, and affordably.

We exist to make Pakistani cuisine mainstream and scalable.

Key Brand Principles
1. Modern, not traditional
2. Scalable, not single-location
3. Clear, not niche
4. Affordable but high quality
5. Fast service without coPromising taste

Texte du logo

Simmr

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