• A$150

• 155 designs

• 70 designers

Brief de Design de Logo

Excelsia Specialist Centre is a multidisciplinary specialist practice, and we are looking to modernise our existing logo while keeping elements of the current design for brand continuity and recognition.

The refreshed logo should feel upscale, elegant and refined. Our preferred colour direction is pink and grey tones, but we are open to complementary combinations — just not overly complicated or busy. The overall palette should remain clean and sophisticated.

We would like the design to incorporate sleek lines, abstract outlines, and possibly cursive or script-style elements to elevate the look. We are also open to having the logo embedded within the wording itself, creating a cohesive and seamless design rather than a separate icon.

The final result should feel polished, modern and confident, while still maintaining a sense of trust and professionalism appropriate for a specialist medical centre. This is an evolution of the current logo — not a complete departure — with a focus on simplicity, elegance and longevity across signage, digital and print materials.

Marché(s) Cible(s)

Excelsia Specialist Centre’s target market primarily consists of adults who require specialist medical care, particularly those managing chronic, complex or ongoing health conditions. These patients are typically referred by their general practitioner or another healthcare provider for further assessment, diagnosis, treatment or long-term management. Many are middle-aged or older adults who value high-quality, coordinated care and are seeking expertise, credibility and reassurance in their healthcare journey. They are often health-conscious individuals who are willing to invest in reputable specialist services and may hold private health insurance or be comfortable with out-of-pocket gap fees in exchange for timely access and clinical excellence. In addition to patients themselves, an important component of the target market includes referring practitioners such as general practitioners, allied health professionals, other specialists and hospital teams. As a specialist centre, referral relationships are central to growth and sustainability, making professional trust, strong communication and a reputation for quality outcomes key drivers of success. Geographically, the target market typically spans the local catchment area and surrounding suburbs, including patients who are willing to travel for recognised expertise and a well-established multidisciplinary environment.

Secteur / Type d'entité

Healthcare

Texte du logo

Excelsia Specialists Centre

Styles de logo qui vous intéressent

Logo pictural

Un objet réel (texte facultatif)

Logo abstrait

Conceptuel / symbolique (texte facultatif)

Logo mot symbole

Logo (texte seulement)

Logo de Lettermark

Acronyme ou logo texte (texte seulement)

Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Fichiers