Graphic Design for our Transit Vans
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Brief de Design Graphique
Creative Vehicle Branding & Van Wrap Design – RFP
Lighting Maintenance Inc. (LMI) is seeking a creative, innovative designer or agency to develop a new, standout branding design for our four Ford Transit service vans.
This design must reflect who we are and what we do: electrical service, construction, and large-scale commercial, roadway, and sports lighting. This is a company that works in the air, not behind a desk.
The Objective
Create a highly recognizable, eye-catching van design that:
Clearly communicates electrical and lighting expertise
Reflects scale, capability, and professionalism
Stands out on highways, job sites, and parking lots
Feels bold and modern, not generic contractor stock art
Our vans are rolling billboards for serious infrastructure work. They should look the part.
Critical Context (Read This Carefully)
Most of our work is performed from bucket trucks
We operate bucket trucks reaching up to 140 feet
Our crews work on:
Street and roadway lighting
Sports field lighting
Commercial and industrial lighting
Electrical service and construction
The design should acknowledge verticality, height, light, and scale.
That could mean visual elements that imply:
Reaching upward
Light projection
Infrastructure
Power, precision, and access
Literal illustrations are not required, but the design should feel relevant to high-reach, high-visibility work.
Non-Negotiables
The existing LMI logo stays exactly as-is
No redesigns, distortions, or reinterpretations of the logo
Everything else is open for exploration
Creative Freedom (Encouraged)
You may explore:
Bold color systems
High-contrast layouts
Clean, strong typography (outside the logo)
Abstract or graphic representations of light, elevation, or power
Minimal but impactful messaging
If it looks like every other electrical contractor van, we’re not interested.
Design Requirements
Eye-catching at speed and from distance
Clean and professional up close
Scalable across four vans and future fleet growth
Practical for real-world wrap production
Timeless enough to last, modern enough to matter
Scope of Work
Concept development (multiple design directions preferred)
Final wrap-ready design files for Ford Transit vans
Layout consideration for sides, rear, and doors
Coordination-friendly designs for professional wrap installation
Who Should Respond
Designers or agencies with vehicle wrap or large-format branding experience
Strong conceptual thinkers who design with intent
Comfortable working with construction, electrical, or infrastructure brands
Willing to push ideas and explain the reasoning behind them
How to Respond
Please include:
Relevant portfolio examples (vehicle wraps strongly preferred)
Your creative approach and thinking process
Estimated timeline
Pricing structure
Any early concepts or ideas (optional but welcome)
We’re looking for a design that reflects scale, capability, and confidence.
This should look like a company that works at 140 feet in the air and knows exactly what it’s doing.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.