• A$150

• 234 designs

• 100 designers

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Brief de Design de Logo

Project Description

We are looking for a modern, refined, and professional logo for BOSS MONEY, an Australian mortgage and finance brand.

This project is focused on creating a logo that feels confident, credible, and contemporary, without appearing aggressive, overly bold, or similar to fashion or luxury branding.

About the Brand

BOSS MONEY helps everyday Australians make smarter decisions around home loans, property, and personal finance.

The brand personality is:

Confident

Trustworthy

Disciplined

Modern

Straightforward

We are not a traditional bank and not a hype or startup brand.

Design Style Direction

We are seeking clean, modern typography and are open to moving away from heavy or bold block fonts.

Please explore:

Thin to medium font weights

Refined, modern sans serif typography

Custom or adjusted letterforms

Strong spacing and balance

Minimal, timeless execution

Think modern finance with a subtle lifestyle edge.

Avoid:

Heavy block lettering

Fashion or luxury brand lookalikes

Aggressive or macho styling

Overly playful or gimmicky designs

Logo Text

Primary text:
BOSS MONEY

We are open to:

Uppercase, lowercase, or mixed case

Horizontal or stacked layouts

Wordmark only or wordmark with icon

Subtle monograms or symbols (B or BM)

Color Direction

Preferred:

Black and white

Charcoal and neutral tones

Minimal accent colors

Open to muted:

Teal

Soft gold

Modern neutrals

Avoid:

Bright red

Neon or loud colors

Usage

The logo will be used across:

Website

Social media and Instagram profile

Video content

Merch and apparel

Print and digital assets

It must work well at small sizes and across light and dark backgrounds.

Deliverables

Primary logo

Secondary logo variation

Icon or symbol

Black and white versions

Light and dark background versions

Final Note to Designers

We are looking for a timeless and distinctive logo that feels relevant long-term.

Please avoid simply bolding the word “BOSS”.
We value thoughtful typography, spacing, and balance.

Marché(s) Cible(s)

BOSS MONEY is designed for: Professionals aged 28 to 55 First home buyers, refinancers, investors, and business owners People who value clarity, confidence, and smart decision making Clients who want guidance without bank jargon or corporate fluff This brand speaks to people who are: Time poor Digitally savvy Results focused Looking for trust and straight answers The logo should feel: Professional Approachable Confident Modern Not intimidating, flashy, or gimmicky.

Secteur / Type d'entité

Finance

Texte du logo

BOSSMONEY

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Le designer choisit les niveaux de gris à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• ***MUST BE ON ONE LINE*** Must Haves Clean, modern, and professional look Refined typography, avoid heavy or bold block fonts Clearly distinct from fashion or luxury brand logos Timeless design that will still feel relevant in 10 years Strong spacing and balance Works in black and white as well as color Legible at small sizes, including social media icons Suitable for digital, print, video, and merchandise use Original design, no stock logos or templates Nice to Have (Optional) Subtle icon or symbol that can stand alone Simple monogram option using B or BM Flexible layout options, horizontal and stacked

Ne doit pas comporter

• Should Not Have Heavy, thick, or block style fonts Strong resemblance to fashion or luxury brand logos Aggressive, macho, or overly masculine styling Overdesigned logos with too many elements Gimmicky symbols or obvious finance clichés (no houses, roofs, dollar signs, arrows, or graphs) Loud or neon colors Script or handwritten fonts Stock logos or reused templates. nothing close to the HUGO BOSS logo