Logo Design - Modern Powerful Elite
- Garanti
Brief de Design de Logo
For Greg Jones.
### Who I Am
Executive advisor to founders scaling past $5M. 25 years supporting U.S. intelligence operations and high-stakes government work. Trained alongside Navy SEALs. Combat disciplines instructor (karate, jiu-jitsu, weapons) with 12+ years teaching. Former first responder with deep experience operating under physical and psychological pressure. Founder of a strategic consulting firm since 2013, scaling operations and forging elite teams inside multi-million dollar companies.
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### The Assignment
Personal brand logo for **Greg Jones** — initials **“GJ” or “G”** — to be used across digital, print, apparel, and video.
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### The Feel (this matters most)
* Commanding
* Forceful
* Precise
* Refined
* Masculine
* Confident without explanation
Think: **high-stakes strategist. Calm authority. Built, not decorated. No softness.**
If someone sees this on a jacket or book cover, the reaction should be:
] *“That person knows exactly who he is.”*
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### Color Direction
* **Steel / silver / gunmetal** (first choice)
* Gold is acceptable **only if the design earns it**
No bright colors.
The logo should feel like it has **weight and dimension** — forged metal, not flat vector.
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### Creative Freedom
Explore whatever direction you believe in — letterforms, geometry, negative space, symbolism.
I am **not requesting** a shield, helmet, or any specific icon. If you include a shape or symbol, it should feel **integral**, not applied.
**Surprise me.**
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### What to Avoid
* Soft, decorative, or “wellness brand” energy
* Thin or delicate linework
* Designs that need explanation
* Mockup tricks — show the design clean
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### Deliverables
* 2–3 concepts
* 1 revision round on the selected concept
* Final files: PNG (transparent), SVG, dark + light versions
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### One Note
I’d rather see **one bold idea you believe in** than several safe options.
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Marché(s) Cible(s)
Elite Founders Making over 5 Million
Texte du logo
Initials GJ and name Greg Jones
Styles de logo qui vous intéressent
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Powerful, Statement, Elite, Clean, Modern, Professional, Distinct, Unforgettable
Bien d'avoir
- See example ideas I have attached.