Seeking Simplicity in Complexity
- Garanti
Brief de Design de Logo
Seeking a logo that communicates tradition and enchantment, while feeling fresh- prefer to avoid corporate vibes. This logo is for a unique business concept: an “AirBnB” of office space rental. Coburg Cottage is a small cottage in a historic town in Oregon. It was once a cobbler’s cottage and is now a space for transformative bodywork, therapy, cozy business meetings, and small event/meal gatherings. The small space is designed to support entrepreneurs and creative individuals who need an occasional space, but don’t want to rent their own commercial space. The goal of the cottage is to provide robust amenities and accommodation with none of the strings attached— hourly rental that allows people to do anything from host a small group of friends for a meal to conduct important business meetings to see a client for bodywork, facials, or other forms of therapy. The eventual goal is to duplicate this model in a few locations around the nation and to brand a small collection of products relevant to the business model. The core product is nurture-based luxury space rental.
One brainstorm for a logo has been a layered totem pole or old style hitching post concept… with a caduceus snake as the base, a black stallion horse head as the middle, and a black crow standing at the top. These symbols represent foundational power and transformation (snake at base), movement and momentum (horse at the center), and clarity, strategy, and wisdom (crow at the top). These images can be literal or more abstract and arranged in various ways… I’m open to ideas!
Texte du logo
Coburg Cottage (and then a tagline in some instances… “an ode to space”)