• US$490

• 41 designs

• 13 designers

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Brief de Design de Marketing Électronique

We need to refresh & update nonprofit association graphic design for annual meeting. The graphics will be used to promote the event primarily through digital communications & social media. Other materials we generate for this event are the agenda & billboard content. You can view the existing design at www.epsindustry.org under Events.

The target audience is primarily male, ages 35-60 in executive positions in C-Corps. The conference topics center on manufacturing regulations, marketing trends, and the economy. This conference has been around almost 30 years so we need something to invigorate potential registrants that will get their attention. It still needs to be professional and business-like.

In addition to a new design concept we would like to update the color palette. We’ve attached some mood boards with potential color & font suggestions. Our company logo is also attached and is the only design element tied to our branding that cannot be changed.

Designs should be energetic and sophisticated. Ideally, we would like the designs in Adobe Indesign or Photoshop. However, we can work with Illustrator.

Marché(s) Cible(s)

Male business executives age 35-60.

Secteur / Type d'entité

Polystyrene manufacturing industry supply chain.

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Styles de police à utiliser

Autres polices appréciées:

• I usually prefer sans serif

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Focus points to draw attention to higher level informational units. For example, some people will only read the headers and not detailed copy.

Bien d'avoir

• Ways to insert bonus content that don’t over power other content. I like to see a good use of white space to enhance readability.

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Fichiers

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