• €190

• 5 jour(s) restant(s)

• 308 designs

• 122 designers

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Brief de Design de Logo

We need a logo for a brand of nutritional supplements for women aged 40+. The packaging should be kept very clean and printed exclusively in black. Logo designs that match our ideas can be found in the attachment. Packaging for Mock-ups will look like this: https://www.nemshop.de/weithalsglas-100-ml-nachfuellbehaelter-fuer-kapseln-tabletten-pulver-etc.-.-hochwertiges-braunglas

Briefing:
1. Simplicity and Clarity
- The logo should be clear, focused, and free from too much unnecessary details.
- The goal is a design that is easy to understand, instantly recognizable at first glance, and straightforward.
- The visual language or imagery must be memorable and quickly stick in the mind.

2. Distinctiveness and Uniqueness
- The logo must stand out clearly from competitors.
- It should establish an independent, unmistakable identity.
- Avoid any design that is generic or easily copied.

3. Relevance and Target Audience Orientation
- The logo is specifically aimed at women aged 40+.
- The design (and symbolism if used) should be attractive and appealing to this target group.

4. Versatility and Scalability
- The logo works at various sizes and across all media – from business cards to large-format posters.
- Legibility and impact should be maintained on both analogue and digital channels.
- The design must not lose any quality or recognizability, regardless of format or application.

5. Color Scheme
- Requirement: The logo will be designed exclusively in black and white.
- It should work both as a solid image and in negative.

About neevio - Brand Positioning:
Throughout their lives, women go through many physical and emotional changes – from puberty to pregnancy, motherhood, and eventually perimenopause and menopause. Each stage presents its own challenges for body, mind, and soul. Recent scientific studies show that body, mind, and soul are inseparably interconnected. Mental states such as stress, pressure to perform, or positive emotions directly affect physical health – influencing heart rate, blood pressure, sleep quality, and the immune system. Conversely, physical changes – especially during hormonal transitions – can strongly impact our psyche and emotional well-being.

Many women aged 30 and above experience a particularly demanding period in life: excelling at work, nurturing relationships, caring for their families, and fulfilling personal expectations. The desire to “function” perfectly and please everyone often leads to perfectionism, internal pressure, exhaustion, and the persistent feeling of never being enough. This is where neevio comes in: the brand stands for “new you” – a new, more pragmatic way of treating oneself, with less perfectionism and more self-care in everyday life. Our philosophy is based on the belief that the body can only truly function well when the physical, mental, and emotional levels are in harmony. The name neevio symbolizes this fresh start: moving away from a perfectionist ideal toward a realistic, holistic, and solution-oriented approach to self-care that fits into a busy lifestyle.

neevio’s products combine proven natural ingredients inspired by traditional formulations with modern, scientifically researched components such as royal jelly to create a contemporary and distinctive profile. The range is complemented by evidence-based content and practical, easy-to-implement tips that help women establish small but effective daily routines – fostering calmness, stability, and inner peace.

With neevio, we accompany women empathetically and based on science on their journey toward greater well-being, inner balance, and a kinder, more realistic view of themselves. Our goal is to support women in living less perfectly but more authentically, stably, and contentedly – so they can be strong, self-determined, and in harmony with themselves at every stage of life.

Marché(s) Cible(s)

women 40+

Texte du logo

neevio / NEEVIO

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Couleurs

Le designer choisit les niveaux de gris à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Fichiers

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