Company Brand - NorthBuilt Financial Plans
- Garanti
Brief de Design de Logo
I am looking for a complete redesign. I opened my company a year ago and have had time to reflect and also get client input. Although I love the clean-ness and printability of my current logo, I just feel like something is missing. I also realize afterword i chose a company name with A LOT of text. It's definitely a regret of mine but the coporation and legal documents are already in place. So with my company name AND sometimes my slogan under it makes fora mouth full. Presentation/placement is obviously key.
I am about to do a large push into marketing online as well as brochures, pamphlets, documents and business cards for community events. I feel like I haven't "decided" or settled on a true image yet. I feel like I am missing some kind of symbolism or eye catch that makes me unique.
I do not want to limit the designers, as I have found more success in surprise ideas that I cannot picture myself. I want something that makes people feel comfortable or at home. Something that is down to earth and doesn't scream "production".
I DO NOT WANT a suit and tie type logo. Something that screams I am a lawyer or overly professional that belongs to some gigantic firm.
I do financial planning and meet people in their homes or places on comfort. I provide real, unbiased, trustworthy, honest and rock solid solutions. I truly care about the clients I choose to take on and I want that to come through somehow. Everything I build is custom and bottom up for them specifically.
Some additional info that may be valuable but I don't want it to limit the designer:
1. I am in very far Northern Manitoba Canada. Hence the NorthBuilt name.
2. Completely surrounded by boreal forest
3. It's cold 70% of the year
4. I serve all of Canada
5. I focus on the "small" everyday people that banks most ignore
If I have a preference of color scheme:
1. Forest green, charcoal, white/black (boreal colors)
2. A mid-tone trustworthy Blue color, charcoal, white/black. (I am told blue is the color of trust)
3. Open to anything if presented well.
I have uploaded my current logo but also some examples of some other logos that sort of catch my eye or that look unique in some way.
I am looking for my permanent image moving forward that will be on every single document that my clients receive for business.
Marché(s) Cible(s)
Ages 24-50, Young couples, families and grand parents
Secteur / Type d'entité
Full Financial Planning
Texte du logo
NorthBuilt Financial Plans (true guidance for everyday people)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
- Would be nice to have a softer or more inviting text over a bold text like I have currently
Ne doit pas comporter
- Not interested in the basic "4 investment bars" with an up arrow to display increased investments