• A$100

• 18 designs

• 7 designers

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Brief de Design Graphique

Project Brief: Refinement of Hitech Core Values Visuals
Overview
Hitech Electrical Automation Pty Ltd is seeking a designer to refine and improve the visual presentation of our company core values, ensuring they are clear, modern, scalable, and aligned with our existing brand identity.

We are not looking for a complete rebrand. The objective is to elevate and sharpen our current values artwork so it works consistently across
internal presentations and onboarding material, signage, decals, and digital assets.

Scope of Work
The designer will be required to:
- Refine and modernise our existing core values icons and layout
- Improve visual consistency, spacing, hierarchy, and legibility
- Ensure icons and typography scale cleanly for both digital and print
- Maintain strong alignment with our current branding, colours, fonts, and tone
- Provide a polished, professional, engineering-led aesthetic
- Core Values (Content to Remain Conceptually Consistent)

The following values already exist and should remain conceptually intact, but may be visually refined:

Always Evolving
Stay curious, adapt, and share to grow.

Straight Talk
Be real. No triangles, no bullshit.

Respect Builds Trust
Value people and put them first.

Do It Once, Do It Right
Put your name on it.

Safety First, Own It
We prioritise the safety of our people and our customers.

One Team
One standard, no passengers.

Brand Alignment (Critical)
- Designs must align strictly with our existing brand guidelines and visual language.
We will provide:
- Current core values design (requires resolution and layout improvement)
- Hitech brand specifications (colours, fonts, logo usage)
- Hitech-Brand-Specifications
- Primary Hitech logo
- Hitech logo mark

Key brand attributes:
- Engineering-led
- Practical, no-nonsense
- Quality, safety, and trust focused
- Industrial / infrastructure context (not consumer or tech-startup style)
- Style Direction
- Clean, modern, and confident
- Strong iconography with clear meaning
- Avoid gimmicks, gradients, or over-complex illustration
- Must feel appropriate for critical electrical infrastructure, heavy industry, and energy projects
- Consistent line weights and icon geometry preferred
Deliverables
- Refined core values layout (full set)
- Individual icon files for each value
- High-resolution assets suitable for: Web, Print, Presentations, Editable source files

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Fichiers

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