• €110

• 258 designs

• 70 designers

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Brief de Design de Logo

T'envoies du Bois !
1. Context
Company: T'envoies du Bois!
Business: Rental of artisanal wooden games made from reclaimed wood
Primary target audience: Women aged 35–55 (organizers of weddings, family events, corporate parties)
BRAND NAME EXPLANATION:
"T'envoies du Bois !" is a clever French wordplay that works on two levels:
1. COLLOQUIAL EXPRESSION:
"Envoyer du bois" is French slang meaning "to go all out," "to crush it," or "to bring the heat." It conveys energy, enthusiasm, and dynamic action. Similar to English expressions like "bringing your A-game" or "going hard."
2. LITERAL MEANING:
"Envoyer du bois" literally means "to throw/send wood" - a direct reference to the physical action in many traditional wooden games (throwing pucks in shuffleboard, tossing rings, rolling wooden balls in pétanque, etc.)
This double meaning captures both:
- The FUN, ENERGETIC spirit of playing games together
- The CRAFT of handmade wooden games
The exclamation mark (!) emphasizes the playful, enthusiastic brand personality.
NOTE: This wordplay doesn't need to translate into English visually. The logo should communicate the brand values (fun, eco-friendly, communal) through design, not through linguistic translation.
2. Main Message
In two seconds, the logo must say: "It's fun and eco-friendly."
3. Values to Convey (in order of priority)
Unifying — Convivial, warm, gathering people together (absolute priority)
Eco-responsible — Reclaimed wood, artisanal, sustainable
Dynamic — Energy, movement, lively
4. Tone and Personality
Warm but not childish
Artisanal but not amateurish
Fun but not cheap
Eco-friendly but not preachy
5. Visual Constraints
Required Colors
Wood brown: #76421D
Bright orange: #FF6A00
Required Formats
Square version: Symbol alone or symbol + initials (small formats, social media icons)
Horizontal version: Square symbol on the left + full name "T'envoies du Bois!" on the right
Usage Supports
Web and social media (favicon, banner, posts)
Print (flyers, business cards)
Event signage (banners, roll-up displays)
Legibility
Must work at very small sizes (2 cm) and large sizes (20 cm)
Must work in color and in black and white
6. What to Avoid
Overly childish or "plastic toy" typography
Generic "event entertainment" logo without wood identity
Confusing or off-topic symbols
7. Visual Directions to Explore
Visible wood texture
Shape reminiscent of a wooden game
Element evoking gathering/togetherness
Robust typography but accessible and warm
Visual play on "T'envoies" (movement, sending, arrow, dynamism?)
8. Expected Deliverables
Logo square version (symbol alone or with initials)
Logo horizontal version (symbol + full name)
Vector files (AI, EPS, SVG)
Web files (transparent PNG, JPG)
Color, black and white, and monochrome versions

Marché(s) Cible(s)

Women aged 35–55 (organizers of weddings, family events, corporate parties)

Secteur / Type d'entité

Local rental wooden games

Texte du logo

T'envoies du Bois !

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Styles de logo qui vous intéressent

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Bien d'avoir

• 1. Subtle visual reference to throwing/movement (the name means both "crushing it!" and "throwing wood") 2. Visual inspiration from traditional wooden games shown in attached images (keep it simple and iconic, not literal)

Ne doit pas comporter

• Overly childish or "plastic toy" typography; Generic "event entertainment" logo without wood identity; Confusing or off-topic symbols

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Fichiers

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