• €190

• 527 designs

• 231 designers

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Brief de Design de Logo

PKR — Brand Design Instructions (English)
1. Brand Name
PKR
PKR is used as a standalone corporate brand and as a prefix for operating companies.
Examples:
PKR Group
PKR Construction
PKR Rental
PKR Consultancy
2. Brand Meaning (Intentional Multi-Layered)
PKR has three equally important meanings:
Name Layer
PKR refers to Paardekooper
Represents ownership, accountability, reliability, and long-term responsibility.
Dutch Values Layer
Professional
Knowledge-driven
Result-oriented
International Values Layer
Professional
Knowledge
Result
The brand should feel:
personal, without personality cult
substantive, without marketing language
international, without needing explanation
3. Brand Positioning
PKR is an owner-driven corporate brand for knowledge-intensive services and projects.
PKR stands for:
quality over volume
substance over promises
results over process
No noise.
No decoration.
No experiments with trust.
4. Brand Promise
PKR delivers professional solutions, built on knowledge, focused on results.
Every expression of the brand must feel:
well thought-out
well substantiated
executable in practice
5. Tone of Voice (for visual translation)
Tone should be:
business-like
clear
confident
calm
PKR communication is:
factual
free of superlatives
free of marketing jargon
naturally authoritative
PKR is not:
loud
playful
activist
trend-driven
6. Visual Design Guidelines (Key Principles)
Overall look & feel
Timeless
Restrained
Corporate
Reliable
The brand should visually communicate:
“This will still be relevant tomorrow.”
Typography
Clean, modern, professional fonts
Prefer sans-serif or very restrained serif
No decorative or playful typography
Color Palette
Primary colors:
Black
Anthracite
Dark blue
White
Optional accent: restrained orange (only if it adds clarity, not energy)
Layout
Generous white space
Strong alignment and structure
Clear hierarchy
Imagery
No stock photography clichés
Prefer abstraction, structure, typography, or subtle textures
Content and structure over visuals
7. Logo Design Instructions
The PKR logo should be:
clean and minimal
typographic or highly abstract
strong in monochrome
scalable (works equally well on letterhead, website, and construction signage)
Avoid:
symbols with obvious metaphors
trendy shapes
illustrative elements
effects (gradients, shadows, 3D)
The logo must work:
standalone (PKR)
in combination with descriptors (e.g. PKR Consultancy)
8. Brand Architecture
PKR functions as the umbrella and master brand.
All sub-brands:
share the same visual standards
share the same values
have their own functional proposition
The PKR identity must always remain dominant and consistent.
9. Payoff (Fixed)
Primary corporate payoff (English):
Professional Knowledge. Proven Results.
Alternative (Dutch, internal/formal use):
Professioneel. Kennisgedreven. Resultaatgericht.
10. One-Sentence Brand Summary (for designers)
PKR is an owner-driven corporate brand for knowledge-intensive services, built on professionalism, expertise, and proven results — timeless, restrained, and trustworthy.

Texte du logo

PKR