• €130

• 1 jour restant

• 10 designs

• 6 designers

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Brief de Design Graphique

Project description:
We are seeking a complete restyling for our MIOVINO ready-to-drink cocktail range, available in 75cl bottles and consisting of four flavors: Mojito, Bellini, Spritz, and Mimosa, in both alcoholic (6% vol.) and non-alcoholic versions. The aim is to update the design to make it more modern, fresh, attractive, and consistent as a product family.

Design objective

Modernize the visual identity without losing the essence of a fresh, fruity and easy-to-drink cocktail.

Increase the differentiation between flavors, while maintaining an aesthetic unity across the range.

Create a stronger visual impact in linear fashion, with a clean, contemporary style.

Reinforce the feeling of quality, naturalness and freshness.

Elements to be designed

Full front label

Flavor name (Mojito / Bellini / Spritz / Mimosa).

MIOVINO brand with balanced prominence.

Indication of alcohol or alcohol-free.

Fruit or conceptual elements (if used, they should be modern and stylized).

Design adaptable to both alcohol-based and non-alcoholic versions.

Collar

It must integrate the flavor and maintain consistency with the main label.

Clean and modern style.

Desired style

Minimalist, fresh and elegant design.

Colors that clearly identify each flavor, but with a modern palette (not saturated or childish).

Modern, legible and distinctive typefaces.

Avoid overly elaborate or traditional styles.

Possible use of transparencies, soft gradients or modern illustrations (realistic photos not required).

Target audience

Adults aged 20–40, consumers of ready-to-drink cocktails.

People looking for a fresh, modern, and affordable drink.

Deliverables

Proposed front label design for each flavor (mojito, bellini, spritz and mimosa with and without alcohol)

Collar design proposal for each flavor.

Editable files (.ai / .psd / .pdf).

Mockups applied to 75 cl bottles.

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Fichiers

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