Design Brief: AEPMA Logo Redesign
- Garanti
- Projet Lié 1
Brief de Design Graphique
Background
The Australian Environmental Pest Managers Association (AEPMA) represents professional pest managers across Australia. Our vision is to set and uphold the industry standard in harmony with community attitudes and environmental responsibility. The current logo no longer reflects the evolving identity and ambitions of AEPMA as a forward-looking, professional, and environmentally conscious organisation.
Objective
To redesign the AEPMA logo to present a modern, professional, and trustworthy identity while emphasising our role in environmental responsibility and sustainable pest management.
Target Audience
• Current AEPMA members
• Professional pest managers and businesses within Australia.
• Consumers seeking reliable pest control.
• Government, regulatory bodies, and industry partners.
• International partners within the FAOPMA network.
Design Goals
• Modernity: A fresh and contemporary design that feels relevant today and enduring for the future.
• Professionalism: Instil trust and authority, representing an industry association of high standards.
• Clarity: The name “AEPMA” must remain clear and legible in all formats. (Australian Environmental Pest Managers Association)
• Versatility: Scalable and functional across digital platforms, print, signage, uniforms, and merchandise.
Mandatory Elements
• The word “Environmental” must be clearly included.
• Full association name: Australian Environmental Pest Managers Association.
• Acronym AEPMA (can be dominant, with full name secondary).
Style Preferences
• Colours: Fresh and natural tones (e.g., greens, earthy browns, clean blues). Avoid overly aggressive palettes.
• Typography: Clean, modern, fonts preferred; professional but approachable.
• Imagery: Abstract or stylised elements rather than literal pests.
• Tone: Balance between authority and environmental responsibility.
Deliverables
• Primary logo (colour).
• Secondary/alternative versions (monochrome, reversed, simplified).
• Horizontal and stacked variations.
• Brand guidelines (colours, fonts, usage rules).
Timeline
• Initial concepts: 2–3 weeks after briefing.
• Feedback and revisions: 1–2 weeks.
• Final delivery: within 6–8 weeks of project commencement.
Budget
To be confirmed pending scope of deliverables and agency/studio selection.
NO AI DESIGNS WILL BE CONSIDERED
A COPY OF OUR CURRENT LOGO IS ATTACHED
Mises à jour
Low design quality
Marché(s) Cible(s)
our association members and general public
Secteur / Type d'entité
Pest Management
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- clear, easy to read
Ne doit pas comporter
- NO AI, targets or any offensive
Fichiers
Paiements
Total
A$190
Date limite du projet
23 déc. 2025 11:36:34 UTCOptions du projet
Projet(s) Lié(s)
- offrant un design de logo de A$69 au gagnant