Logo for New Law Firm
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Brief de Design de Logo
Trying to create a design for my law firm.
I want to incorporate texas/cowboy type themes.
I practice personal injury law and employment law.
The attached was created using Google Gemini.
I am looking to create a new logo for my law firm that reflects who we are and how we practice. I want something that stands out from the typical "lawyer" logos you see everywhere.
Who We Are: I am a trial lawyer based in Texas and Louisiana. Unlike many injury lawyers who just settle cases to turn a profit quickly, my firm actually goes to trial. We handle serious cases—maritime/Jones Act, heavy trucking (18-wheelers), commercial vehicle accidents, and premises liability. We have recovered over $34 million for our clients, often fighting against massive corporations.
The Vibe & Message: My philosophy is simple: People First. I don't care about corporations; I care about the human beings and families I represent. We only fight for those worth fighting for, and we fight for those who cannot fight for themselves.
I need a logo that balances two opposing concepts:
Compassion: It needs to feel safe and human. My clients are often going through the worst tragedies of their lives, and they need to know we care about them.
Aggression/Strength: It needs to show that we are not afraid to fight. We push to win. We are formidable adversaries in the courtroom.
Visual Direction:
Avoid: Please avoid the standard, boring legal clichés like gavels or scales of justice unless they are reimagined in a very unique way.
Style: I’m looking for something bold and active. Think "Active Guardian." It should feel like a shield or a fortress—something impenetrable that protects the client.
Colors: I’d like to see deep, strong colors (like authoritative blues or charcoal) mixed with something warmer (like bronze, gold, or burnt orange) to represent the human element.
The Takeaway: When someone looks at this logo, I want them to think: "This firm cares deeply about people, so they fight fiercely to protect them."
Marché(s) Cible(s)
People in Texas and Louisiana
Secteur / Type d'entité
Injury Law and Employment Law
Texte du logo
"Long Trial Firm" or "Long Law Firm" or "LTF"
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Professional Logo
Bien d'avoir
- I want to keep it very simple
Ne doit pas comporter
- Don't want "L" to be the focus of the logo because an L may be interpreted as a "Loss"