• A$150

• 267 designs

• 105 designers

---

Brief de Design de Logo

About Us
McKenzie Cleaning is a long-established residential and commercial cleaning company based in Sale, Victoria. We’re not a “cute house cleaning startup” — we operate multiple vehicles, serve government sites, kinders, and commercial clients, and have 30+ years of local trust behind the name.

Brand Personality
• Real, straightforward, no-fluff
• Reliable and trustworthy
• Local, established presence
• Clean, modern, professional
• Not corporate-jargon
• Not gimmicky, not “fancy”

What We Want
We want a clean, simple wordmark-driven logo.
No icons unless extremely minimal and optional.

The core of the brand identity must be the text:

McKENZIE
CLEANING

The typography is the hero — strong, modern sans-serif, bold, clear, and easily readable on vehicles, shirts, and signage.

Design Direction
• Bold, modern sans-serif font
• Clean alignment (stacked OR horizontal versions)
• No clipart whatsoever (no brooms, houses, sparkles, waves, bubbles, trees, leaves, etc)
• No swooshes or curved “motion” lines
• No script fonts
• No childish elements
• No “pretty” flourishes

We DO want:
• Professional, corporate-clean look
• Simplicity that suggests trust and maturity
• A design that will still look relevant in 10 years
• Optional subtle two-tone (e.g., navy + grey OR navy + muted gold) We like #254061
• A design that works well on a van, shirt, website header, and Facebook profile

Colour Direction
Primary: Navy / Deep Blue (modern corporate blue) #254061
Accent (optional): Light slate grey OR muted gold
We are open to a very subtle two-tone variation but navy must remain the primary.

Layout Requirements
We need the following variations delivered:
1. Primary stacked version
McKENZIE
CLEANING
2. Horizontal version
McKENZIE CLEANING (one line)
3. Black version
4. White version (for dark backgrounds)
5. Full-colour version
6. Two-tone accent version (optional)
7. Social Media Icon
• Square or circular “MC” monogram OR simplified text that fits small spaces
• MUST match the main font and brand style
8. Vehicle-friendly version
• Horizontal, bold, high-contrast

Technical File Requirements
We need all final files delivered in:
• Vector: AI, EPS, SVG
• Print: PDF (high res, CMYK)
• Web: PNG (transparent), JPG
• Colour codes: HEX, RGB, CMYK included
• Font name or font file (if allowed)

Examples of the vibe we want
• Think Coles, JB Hi-Fi, Bunnings, Telstra — clean, confident wordmarks
• Not “cute house cleaning branding”, but a serious long-term service business

Notes
We are NOT looking for an overly decorative or playful logo.
We want something straightforward, modern, and trustworthy that reflects a real, established company, not a startup.

⸻

Marché(s) Cible(s)

Commercial clients (offices, government sites, kinders, industrial sites), real estate agents, and recurring residential clients in Sale, Victoria and surrounding towns. Target audience values reliability, trust, and professionalism.

Secteur / Type d'entité

Commercial & Residential Cleaning / Facilities Services

Texte du logo

Mckenzie Cleaning

---

Styles de logo qui vous intéressent

---

Styles de police à utiliser

---

Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

---

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

---

Exigences

Doit avoir

• A clean, modern wordmark logo using bold sans-serif typography. Must include: • Stacked version (McKENZIE above CLEANING) • Horizontal version (McKenzie Cleaning on one line) • Black, white, and full-colour versions • Vector files (AI, EPS, SVG) • Web files (PNG transparent, JPG) • Printable PDF (CMYK) • Colour codes (HEX, RGB, CMYK) • Social media icon version (simple MC monogram or text that fits a square) Primary colour must be navy / deep blue. Optional subtle two-tone allowed (navy + light slate grey, or navy + muted gold). The logo must work on vans, shirts, signage, and a website header.I

Bien d'avoir

• Subtle two-tone version (e.g., navy + light grey OR navy + muted gold). An optional minimalist monogram such as “MC” for social media icons, but only if it matches the wordmark style. A version suitable for dark backgrounds (white text). Consistency with modern commercial service brands. Clean spacing, clear alignment, and a strong visual hierarchy.

Ne doit pas comporter

• No clipart. No houses, roofs, windows, brooms, mops, sparkles, bubbles, leaves, trees, or eco icons. No swooshes or swirls. No script or decorative fonts. No gradients or shadows. No cartoon elements. No playful or “cute” designs. No busy or over-designed logos.

---

Fichiers