Logo + Label Design (Men’s Grooming Brand & Product Packaging)
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Brief de Design Emballage
Design a logo and 2 oz pomade label for Guy, a modern men’s grooming brand focused on clean, high-quality, natural ingredients. The design should establish a bold, masculine, minimalist identity that can later extend to products like shaving gel and body wash.
Key Requirements
Create a primary logo for “Guy” and a core label for the 2 oz pomade jar (screw-top).
Use a clean, modern style — masculine, confident, and approachable (think Harry’s, Cremo, American Crew).
Design for 1–2 color screen printing on solid jar colors (white, black, or navy).
Avoid gradients, foil, or embossing. Must work in black & white.
Provide: vector logo, mockup of the 2 oz jar, color palette (CMYK/RGB/HEX), and font specs.
Winning design may lead to future projects (body wash, shave gel, skincare lines).
Styles de police à utiliser
Autres polices appréciées:
- We like the fonts and design concept in the attached mockup.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Ne doit pas comporter
- We want to avoid too much writing or busy designs. We want to avoid having graphics/illustrations embedded in the logo if they will cause the brand to look less classy or sophisticated. We also want the design to look simple and all-American (e.g. Abercrombie and Fitch, Old Navy, The GAP, etc). We’d like to give a Johnston & Murphy vibe that feels classy and high end.