Pivot IT Logo Re-Design
Brief de Design de Logo
To modernise and refine the existing Pivot IT logo while retaining its core brand elements: simplicity, boldness, and the concept of “pivoting” visually represented by an arrow. The new logo should be versatile across digital and print use, support multiple colour variants, and align with Pivot IT’s identity as a modern, regional MSP and cybersecurity provider.
⸻
💡 Design Requirements
🔁 Core Concept
• The word “pivot” must incorporate an arrow as part of the typography – ideally integrated within the “t”, or creatively woven into another character, to symbolise motion, redirection, or transformation.
The word “IT” must:
• Appear as “IT”, not “I.T.” or “it”
• Be visually distinct through contrast in colour
• Maintain a strong, clean style
🧭 Optional Icon
• If you feel there is a strong icon or mark that complements the wordmark and symbolises pivoting, technology, or forward motion, please feel free to include it as part of the submission.
Icon should be usable:
• As a standalone mark (favicon, social media profile)
• Alongside or above the full logo
• On dark or light backgrounds
⸻
🎨 Colour Requirements
Must support multiple variants:
• Primary: Black and Orange
• Reversed: White and Orange
• All Black
• All White
• The orange must be: #F37321
• Black: #000000
• White: #FFFFFF
⸻
✍️ Font and Style Preferences
Font must be:
• Modern sans-serif
• Bold and clean
• Reflective of a tech-forward, reliable, and approachable brand
• Avoid overly playful or futuristic fonts – focus on clarity, strength, and professionalism
⸻
🧰 Usage
The logo will be used across:
• Website (dark/light themes)
• Business cards
• DL flyers
• Car signage and uniforms
• Embroidered merchandise (hats, polos)
• Social media, email signatures, invoices, and proposals
Must be:
• Legible at small sizes
• Effective in monochrome
• Optimised for both digital and print
Brand guide must be supplied along with .jpg, .png, .ai and .eps file formats.
Secteur / Type d'entité
IT
Texte du logo
Pivot IT
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Colour orange - #f37321 and an arrow of some form depicting pivoting