Arberon logo for a general contractor business
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Ce client a reçu 210 designs de logo de la part de 67 designers. Il a choisi ce design de logo de EnaGraph comme design gagnant.
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Brief de Design de Logo
Arberon Contracting – Logo Finalization & Enhancement
Project Overview:
I’m seeking a professional designer (or group of designers) to finalize and refine the Arberon Contracting logo — elevating it to a polished, production-ready brand mark suitable for both digital and large-format applications.
The current logo is already designed, and I’ll provide two reference versions:
One on a white background (main version used for digital and print).
One on a black background (used on trucks, trailers, and jobsite signage).
The concept, color family, and structure are established — but I’m open to seeing subtle improvements, refinements, or creative upgrades as long as the logo retains its original identity and core symbolism.
Core Concept
The design features a bold, architectural “A” with an eagle and building elements — representing strength, precision, and construction excellence.
The color palette of red and black reflects my Albanian heritage, so those tones should remain the foundation of the design.
The overall shape and idea should be recognizable as the same brand mark — but designers are encouraged to sharpen, modernize, and refine it if they see ways to improve proportion, balance, or visual appeal.
Goals
Produce two polished, interchangeable versions of the logo:
White background version — for digital, print, letterheads, and general branding.
Black background version — for black pickup trucks, enclosed trailers, jobsite signage, and possibly website dark mode.
Maintain a professional, premium, construction-grade aesthetic — bold, clean, and timeless.
Ensure both versions look cohesive and scalable across all media, from small print to large vehicle graphics.
Design Direction
You may refine, modernize, or enhance the current logo in any of the following ways, as long as you preserve its identity:
Improve the symbol composition (eagle/building/A) while keeping the same recognizable form.
Adjust line weights, outlines, shadows, or contrast to make it more professional and balanced.
Explore subtle texture or gradient control for better depth or readability.
Maintain the red and black color palette (you can fine-tune the shades), with white accents or outlines as needed for dark backgrounds.
The logo must be fully legible and high-contrast on black trucks/trailers — possibly using a thin white outline around the symbol.
You can experiment with typography adjustments (same feel, more refined execution).
Tagline: “BUILT ON EXPERIENCE. PROVEN BY RESULTS.” — can remain in the same position and style, but typography or spacing improvements are welcome.
Technical Requirements
Final Deliverables
Vector formats: AI, EPS, SVG
Raster formats: PNG (transparent), JPG (high-resolution), PDF (print proof)
Two versions:
White-background version
Black-background version
Optional mock-ups (preferred):
On a black pickup truck door or black trailer side
On a business card or letterhead
Design Quality
Must be clean vector artwork, properly aligned, with balanced spacing and proportions.
Scalable for large-format printing (truck wraps, signage) and small applications (cards, social media).
Ensure brand consistency between both background versions.
Intended Use
White background: for digital, proposals, presentations, stationery, and general brand materials.
Black background: for vehicles (pickup trucks, trailers), jobsite signage, and possible dark-mode web use.
Both versions must align perfectly in proportion and quality.
What I’m Looking For
Designers with experience in construction, industrial, or corporate branding.
Strong sense of balance, proportion, and precision.
Creativity with respect for existing brand identity — improve it, don’t reinvent it.
Deliver a professional, timeless mark that’s ready for real-world applications.
Reference Materials
You’ll receive:
Current white-background logo.
Current black-background version.
This brief outlining goals, context, and file requirements.
Closing Notes
This project is about refinement, precision, and professionalism.
Keep the heritage colors (red & black) and the core concept (the “A” symbol with eagle and building) intact, but feel free to enhance, simplify, or balance the design to make it world-class.
Marché(s) Cible(s)
Facility managers, real estate developers, proerty managers, pant managers ect
Secteur / Type d'entité
construction
Texte du logo
see attached logo concept
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- described in detail in the brief