• C$110

• 22 designs

• 9 designers

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Brief de Design de Vêtement

Objective

We aim to develop two proof-of-concept football jersey designs inspired by the 2026 FIFA World Cup aesthetic and the Adidas-era design language currently leading the market. The goal is to produce clean, original, and commercially viable concepts that reflect the visual energy and emotion of the upcoming World Cup — while strictly avoiding any direct use or infringement of official FIFA, Adidas, or national trademarks.

Each design will represent either the United States or Canada, showcasing subtle national motifs, strong modern color direction, and a balance of performance appeal and everyday wearability.

We are seeking an experienced sportswear designer — ideally with prior work on football or team jerseys for brands such as Adidas, Nike, Puma, or Umbro.

Deliverables
Concept A – USA Style

Inspired by current World Cup 2026 visual trends (e.g., Adidas-style minimalism and athletic geometry).

Incorporate subtle American cues such as stylized stripes, abstract stars, or tonal gradients.

Primary colors: blue and black only (maximum two print colors).

Theme: Unity. Competition. Progress.

Clean, athletic composition suitable for both polyester jerseys and cotton tees.

Concept B – Canada Style

Modern, minimalist direction with geometric maple-leaf elements or linear northern influences.

Primary colors: red and black only (maximum two print colors).

Theme: Authenticity. Pride. Strength.

Balanced proportions and structure with a premium retail finish.

Design Scope (Applies to Both Concepts)

Each submission must include:

Front and back mockups (high-resolution)

Upper-back area left blank for optional player or country name

Slogan integration: We Are 26 / Nous sommes 26 / Somos 26

Original football motif symbolizing global unity (no official marks or emblems)

Optional text reference: “FIFA World Cup 2026” (text-only, non-logo usage)

Base fabric color: White

Print limit: Maximum of 2 colors per design (as specified above)

Adaptations for both formats:

Polyester performance jersey

Cotton-blend T-shirt version

Color direction: White, red, navy, black, grey (with subtle tonal or metallic accents if required for contrast)

Creative Direction

Mirror the professional, restrained aesthetic of Adidas and FIFA-inspired designs from the 2026 cycle.

Avoid experimental or futuristic styles.

Use simple geometry, balanced panels, and commercial realism.

Keep the structure modern and athletic — suitable for both field play and retail appeal.

Focus on cost-efficient printability (two-color sublimation).

Style References

(For tone and inspiration — do not replicate or trace)

https://www.adidas.ca/en/canada-jersey/JI7636.html https://www.worldsoccershop.com/shop/details/adidas-fifa-world-cup-26-usa-jersey_A1119576

Submission Requirements

Editable source files: AI, PSD, or layered equivalent

High-resolution mockups for both jersey and tee versions

Original artwork only — free of any copyrighted, trademarked, or licensed imagery

Clearly labeled color usage (indicating the exact two print colors used)

Evaluation Criteria

Designs will be evaluated on:

Professionalism and adherence to brief

Strength of composition and color control within two-color limitation

Market realism and production feasibility

Alignment with 2026 global football aesthetic.

Font: https://www.footyheadlines.com/2025/07/adidas-2026-kit-font.html

Marché(s) Cible(s)

Canada and USA

Secteur / Type d'entité

Fashion, Soccer

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Please see description

Bien d'avoir

• Soccer Jersey, cotton t-shirts, and hoodies

Ne doit pas comporter

• Any generic and weak designs like 1 logo