• C$120

• 10 designs

• 3 designers

Brief de Design de Logo

Logo Design Brief for “It’s Time for Change”
Website: www.itstimeforchange.ca
About Us
It’s Time for Change (ITFC) is a Canadian-owned digital platform and network dedicated to advancing the inclusion and engagement of Indigenous peoples, communities, and businesses.
We connect Indigenous and non-Indigenous organizations through:
Innovative Recruitment Tools
Procurement Opportunities
A Freelance Portal that links Indigenous professionals with corporate Canada
Our platform is holistic by design, grounded in the principles of economic reconciliation, and responsive to the Truth and Reconciliation Commission’s Calls to Action and the National Indigenous Economic Strategy.
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What We Need
We are seeking a new logo that visually captures our mission — connection, inclusion, empowerment, and change.
The design should feel modern, meaningful, and distinctly Canadian, while showing respect for Indigenous identity and design principles.
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Design Goals
Reflect unity between Indigenous and non-Indigenous communities
Convey progress, connection, and positive change
Be versatile (works in color and black/white; scalable for digital, print, and social use)
Align visually with our current color palette (purple, blue, orange) but open to refinement
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Possible Visual Directions (inspiration, not restriction)
Circular motifs representing connection and wholeness
Subtle integration of Indigenous symbolism (e.g., pathways, feathers, fire, water, or weaving — but not culturally appropriated)
Abstract or geometric representations of bridges, networks, or motion
Wordmark + symbol combination (logo should include the full name and optionally an emblem/icon)
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Text to Include
Primary Text: It’s Time for Change
Optional Tagline: Advancing Indigenous Inclusion and Economic Reconciliation
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Deliverables
Logo in full color and monochrome versions
Scalable vector files (AI, EPS, SVG)
PNG and JPEG versions for web and print
A short explanation of the concept (preferred)
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Tone and Feel
🌎 Inclusive • 🔗 Connected • 🌅 Hopeful • 💼 Professional • 🌿 Indigenous-Inspired