Architecture Consultants needs a LOGO design

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Ce client a reçu 170 designs de logo de la part de 53 designers. Il a choisi ce design de logo de Naavyd comme design gagnant.
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Brief de Design de Logo
We are a small firm specializing in providing direction, guidance and support to architects in the field of Building Information Modelling utilizing 3D software called REVIT.
We need a new logo which can communicate our "Raison d'être" is to provide seamless and discrete support to our Architect Clients. You could accurately describe us as being "ghost writers" for the Architecture industry. I'd like the logo to reflect that.
Initial thoughts are that there is some Hierarchy in the "Arch" and the "Assist" elements of the name. Fine, or thin text is preferable - to further communicate the discretion with which we operate. Minimalist please, no curly-swirly type face. The web site will be very neutral in its palette. If you can help with the design of that I'd love to see examples.
Attached is our current stationary...Hmmmm
Updates
Hi I had a request for the company name, very embarrassing,- ArchAssist Pty Ltd
Added Monday, February 10, 2014
Type Face
The name needs to be able to stand on its own without the Motif. To reinforce this can we look at including the key values of direction, guidance, support. in and under the company name.
Symbol
If we are to use a symbol it needs to be meaningful 'and' abstract.. descriptive s I might use would be.
supportive - could translate as a shape that looks like its supporting something- our clients.
creative - to show a level of exploratory flair - risk taking
organic -showing movement or development- ability to handle challenges and changes
expressive - an aspirational reaching out and by extension striving (for excellence)
underlying geometric order - even our most demanding designs have an underlying ordering device
Added Wednesday, February 12, 2014
Hi Everyone
I have decided that the business card will be without any colour. i.e. the logo and company name will be embossed onto the card and a clear glossy foil applied to accentuate an otherwise featureless card.
The card will be of a very pure white and the "Arch" in Arch Assist will be positively embossed and the Assist will be negatively embossed. Treatments for the logo is up to you guys but, again, no colour.
Greys and charcoals will be used for details. I'm even OK with light warm or cool whites for text.
Subtlety is the key=elegance.
I know this is a tough brief - I'm a designer too so my stationary has to look the part.
Added Friday, February 14, 2014
Marché(s) Cible(s)
Specifically geared to assist large scale architecture practices engaged in complicated architecture within a 3D environment. From concept through to Working Drawing development in the capacity of Direction, Guidance and Support (bureau services)
We are an industry leader in the use of REVIT software in large scale and difficult projects
Secteur / Type d'entité
Software
Texte du logo
ArchAssist
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo: