• US$240

• 173 designs

• 80 designers

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Brief de Design de Logo

About the Brand
daylii is a new company reimagining how people use their health benefits. At its core, Daylii uses AI to make managing tax-free health dollars simple, fast, and human.

Design Goals

Create a modern, approachable logo that feels innovative but not cold or overly technical.

Balance intelligence and accessibility: behind the scenes, Daylii is advanced and automated; on the front end, it should feel easy, intuitive, and even fun.

Convey clarity, trust, and transformation—helping people feel confident and empowered in how they use their health benefits.

Style Direction

Clean, minimalist design. Avoid clutter.

Friendly yet professional—should appeal to both individuals and organizations.

Prefer wordmark or wordmark + subtle symbol, with flexibility for digital use.

Colors should lean toward fresh, modern, and trustworthy tones (e.g., not overly clinical, but also not playful/childlike).

Target Audience

Everyday consumers who want clarity and convenience in using their health benefits.

Employers/HR leaders seeking modern tools to support their workforce.

Industry partners who value efficiency and innovation.

Tone to Capture

Modern innovation without tech jargon

Human-centered clarity

Trustworthy and professional, but not corporate or stiff

***MUST USE COLOR #307fe2 - open to secondary colors based on designer preference
**daylii must be all lower case***

attaching the original logo - we like the letter d but are worried it looks too much like dyson - want to make our own

More playful vs corporate but keep it clean easy to read and modern with innovative approachable vibe
OPEN TO ALL IDEAS

Texte du logo

daylii

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Styles de logo qui vous intéressent

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Styles de police à utiliser

Autres polices appréciées:

• were using itc bauhaus but worried too similar to Dyson

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Fichiers

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