• US$150

• 250 designs

• 105 designers

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Brief de Design de Logo

1. Background
The Community Health Insurance Association (CHIA) is a national organization dedicated to supporting and aggregating community health centers across the country. CHIA’s mission is to strengthen community healthcare by providing innovative insurance solutions, shared resources, and advocacy that empower health centers to better serve their patients and communities.

2. Objective
The goal is to create a modern, professional, and approachable logo that reflects CHIA’s commitment to community, collaboration, health, and nationwide reach. The logo should be versatile enough for use across digital, print, signage, and promotional materials.

3. Target Audience
Community health center leadership and staff
Policy makers and healthcare advocates
Insurance carriers and industry partners
Patients and communities served

4. Brand Personality & Keywords
Collaborative
Trustworthy
Inclusive

Innovative
Nationwide / far-reaching
Health & well-being

5. Design Considerations
Style: Clean, modern, approachable.
Colors: Health-focused palette (blues, greens, with optional warm accents for community).
Typography: Bold, readable sans-serif (professional yet approachable).
Imagery & Symbolism:
Community and connection (circles, hands, abstract people, linked shapes).
Health and care (subtle cross, heart, shield, or leaf).
Nationwide reach (abstract globe, network, or horizon element).
Scalability: Logo must be recognizable at small sizes and adaptable for different formats.

6. Deliverables
Primary logo (full color)
Black & white and single-color variations
Horizontal and stacked versions
Favicon / simplified icon

7. Inspiration
Logos from healthcare associations, national networks, and collaborative nonprofits. Clean, symbol-driven design that balances professionalism with warmth.

Marché(s) Cible(s)

Community Health centers across America

Secteur / Type d'entité

healthcare - community health centers

Texte du logo

CHIA

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• full name in addition to just acronym