• £380

• 114 designs

• 31 designers

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Brief de Design Graphique

Design Brief – Premium Greek Yogurt Line (150g Pot)
Background

We are a small-to-medium dairy producer launching a new premium Greek yogurt range. This line will come in slightly larger pots than our standard yogurts, and we are targeting an upmarket clientele with a higher price point.

Product Details

Product: Greek Yogurt (fruit on the bottom, yogurt on top)

Flavours:

Natural

Strawberry

Forest Fruit

Peach & Apricot

Vanilla

Mango

Weight: 150g

Kosher Certification: 2 logos must be applied neatly (logos provided).

Lid: Standard universal lid (not flavour-specific).

Design Style

Clean, elegant, and premium feel (avoid clutter).

Should stand out as sophisticated compared to our standard range.

Visual hierarchy:

Brand & product type (Greek Yogurt) should be clear.

Flavour indicated with subtle but distinct cues (colour palette, fruit illustration/photography).

“Fruit on the bottom” message should be communicated simply.

Premium cues: minimalist typography, restrained colour palette, elegant fruit imagery.

References / Inspiration

Mehadrin Yogurt
– clean, bold, dairy-traditional.

Tims Dairy Greek Style
– natural, elegant design.

Chobani Greek Yogurt
– modern, colourful yet clean.

Deliverables

Pot sleeve / pot design (to wrap around container).

Must work across all flavours with colour/flavour variation.

Space for universal lid (do not design individual lids).

Application of 2 kosher logos in a balanced way.

Secteur / Type d'entité

Dairy

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Fichiers