• A$120

• 15 designs

• 4 designers

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Brief de Design de Logo

Business Name: Pebbles & Pathways Psychology

We are a child psychology practice seeking a warm, minimalist, and professional logo that reflects our philosophy of guiding children along their developmental journeys. The imagery should evoke growth, resilience, and progress while remaining approachable and family-friendly.

Concept & Imagery:
- The logo must feature pebbles and a pathway as central elements.
- Preferred imagery: A child in gumboots walking along a pathway made of pebbles, or a child on a pathway with pebbles scattered along the way. I want the focus to be on the child, the pebbles/pathway. The simple flowing creek line is desirable not essential if it presents better without it.
- The pathway should suggest progression toward a hopeful destination (e.g., subtly leading forward into light, openness, or a symbolic goal).
- The child should appear neutral, slightly hopeful and reflective, not appearing sad.
- The design should be minimalist and clean. It can be continuous line style (single-line or close to it) but does not have to be.
- No facial features (or only very subtle outlines) to keep the figure universal and inclusive.
- Avoid excess detail or background – no clutter. The simplicity is key.

Style Direction:
- Colours: Black, white and grey scales or minimal soft colour usage.
- Must be scalable: work well both in small formats (business cards, website icons) and large formats (signage).
- Should feel professional yet approachable (psychology-focused, not cartoonish, indicates child focus).
- Ideally, a sense of gentle forward motion and calm balance should come through.

Typography:
- Clean, modern font for “Pebbles & Pathways Psychology.”
- Text should complement the logo mark without overpowering it.
- We are open to layouts where the name sits below, beside the illustration or surrounding the illustration in a circular format.

Please see upload below for reference. We created this using ai so it is an original image. It was made as a reference for what I wanted it to look like. Happy for you to use the image and improve on it, or create a new illustration that is similar and has the elements discussed above.

Texte du logo

Pebbles & Pathways Psychology

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